CTIA compliance includes best practices for SMS, multimedia messaging service (MMS), and free-to-end-user (FTEU) short code programs. The objective of CTIA compliance is to provide the best customer experience for end users.
It's important for your business to follow the guidelines set out by the CTIA. Why? The CTIA does regular audits of text messaging campaigns, based on the most recent guidelines found in the CTIA Short Code Compliance Handbook. If a text messaging campaign is found to be in violation of any of the guidelines in the CTIA Short Code Compliance Handbook, the text messaging campaign can be deactivated by the wireless carriers.
Free CTIA Compliance Resources
- Guide - Understanding CTIA Compliance
- Webinar - Understanding CTIA Compliance
- CTIA Compliance Template
- CTIA Short Code Monitoring Handbook
For questions about CTIA short code compliance, CTIA audits, or any of the new changes in the CTIA Short Code Compliance Handbook, please don't hesitate to contact us here at Tatango.