Target realizes that even though text messaging gets a 99% open rate, and 90% of all text messages are read within 3 minutes, that doesn’t mean that every customer is ready to redeem their SMS coupon when it’s sent out. To resolve this issue, Target has come up with a unique solution to remind SMS …
We’re excited at Tatango to announce the release of our 2016 Mobile Messaging Lookbook. This mobile messaging lookbook contains 28 mobile messaging ideas, concepts and inspirations. It’s the perfect starting point for any brand or marketing agency interested in adding mobile messaging to their marketing mix.
Unlike maybe say a grocery store, it’s not very common for someone to visit a Bed Bath & Beyond daily. It’s for that reason that Bed Bath & Beyond has come up with an ingenious solution to remind SMS subscribers that they haven’t used their mobile offer yet. Better yet, they’ve also come up with …
Baskin-Robbins is one of America’s favorite ice cream establishments, and they know that nothing is better than ending the month with a scoop of ice cream. Well… I guess the only thing that would make it better, is if that scoop of ice cream only costs $1.31.
Ever wonder how retailers collect customer’s mobile phone numbers? So did Experian, which is why they surveyed more than 100 of the world’s largest leading retailers, and asked them how they collect their customer’s mobile phone numbers for text message marketing.
Our good friends at Starbucks ran a pretty cool MMS (Multimedia Messaging Service) marketing campaign for their Pumpkin Spice Latte (PSL) drink. Here’s how it worked: On September 3rd 2015, Pumpkin Spice Latte on Twitter @TheRealPSL tweeted “If you want to get a PSL early, you need to create #PSLFanPass! Just enter the super-secret password to get yours.”
On October 29, 2015 David Weisberg, an attorney for Kristensen Weisberg, LLP, received the following text message on his mobile phone from Stripe that read “Thanks for saving your payment info! This number will be used to verify your identity at Registration and other sites using Stripe Checkout.”
While it’s very common for mobile apps to use text messaging to increase app downloads from their website, it’s not as common for mobile apps to use text messaging call-to-actions on traditional media to increase app downloads.
Did you know you can order your next pizza from Pizza Hut, right on your mobile phone? Neither did we… Until we received an SMS promotion from Pizza Hut’s dedicated SMS short code 694-88, which not only gave us a link to custom order our next pizza, but also a discount to apply on the …
While growing SMS subscribers is important for any SMS marketing campaign, so is retaining those SMS subscribers. To help retain those SMS subscribers, you’ll want to track the SMS subscriber churn rate for each and every mass text message you send. Why?
