Text Messaging Helps Increase App Downloads
While it’s very common for mobile apps to use text messaging to increase app downloads from their website, it’s not as common for mobile apps to use text messaging call-to-actions on traditional media to increase app downloads.
Pizza Hut Promotes Mobile Ordering with SMS Promotion
Did you know you can order your next pizza from Pizza Hut, right on your mobile phone? Neither did we… Until we received an SMS promotion from Pizza Hut’s dedicated SMS short code 694-88, which not only gave us a link to custom order our next pizza, but also a discount to apply on the …
One Trick to Instantly Reduce SMS Subscriber Churn
While growing SMS subscribers is important for any SMS marketing campaign, so is retaining those SMS subscribers. To help retain those SMS subscribers, you’ll want to track the SMS subscriber churn rate for each and every mass text message you send. Why?
Abercrombie & Fitch Increases SMS Click-Through Rates
Abercrombie & Fitch has devised a unique SMS marketing strategy to increase their SMS click-through rates in their text message promotions. There’s nothing worse than getting a text message promotion that doesn’t apply to you, so to fix this Abercrombie & Fitch came up with their own ingenious hack.
The Problem with Shared Short Codes
A short code is a 5-6 digit phone number that is used to send and receive text messages. When selecting a short code for your SMS marketing campaign, you have two different options, a dedicated short code, or a shared short code. While both types of short codes send and receive text messages, there’s an …
What Happened to Mobile Messenger, Payvia, MoGreet and Outspoken?
Do you remember SMS marketing providers – Mobile Messenger, Payvia, MoGreet, or even Outspoken? While most SMS marketers remember these brands, it’s almost impossible to find someone that knows exactly what happened to these SMS marketing providers. Instead of just shrugging it off, and letting bygones be bygones, we decided to figure out exactly what …
Book Your Next Hotel Stay at Mandalay Bay via Text Message
Mandalay Bay wants guests to book their next hotel stay right from their mobile phone, and to make that process easier, they’ve recently started sending out text messages to SMS subscribers encouraging them to do just that.
Musician’s Friend Rewards Customers With MMS Coupon
Looking for a great example of a brand that is using MMS coupons? If so, let us present to you Musician’s Friend, a subsidiary of Guitar Center, one of the largest chains of musical instrument retailers in the world. They’re using MMS coupons to reward customers when they join the Musician’s Friend Mobile Alert Program.
Express Text Message Advertising Examples
At Tatango we always advise our clients to advertise their text messaging campaign in as many places as possible. A good example of a brand that is doing just that is Express, using the SMS short code 397737.
Judge Rules TCPA Violations Cause Concrete Harm
In May of 2016, the U.S. Supreme Court ruled in Spokeo, Inc. v. Robins, that before a plaintiff could pursue a lawsuit for a violation of a federal law, they must first prove that they actually incurred “concrete” injury because of that violation. Why does this matter for text message marketing?