H&M Uses SMS to Increase Email Subscriber Database
Did you know that 22% of retailers use SMS to increase their email subscriber databases? It’s true! How does it work? It’s actually pretty simple, retailers advertise for their customers to text their email address to their SMS short code to be subscribed to their email marketing list. For example, they’d tell customers to …
Bed Bath & Beyond SMS Advertising Example
Following Chipotle’s lead by advertising their SMS campaign on customer’s receipts, Bed Bath & Beyond has started to also advertise their SMS campaign directly on their customer’s receipts.
iOS 10 – What SMS Marketers Need to Know and Do
Are you using SMS marketing to send hyperlinks to consumers? If so, you’re definitely going to want to know how the new iPhone iOS 10 is displaying hyperlinks in text messages, especially as it’s recently been reported that nearly half of all U.S. iPhone users have already upgraded to iOS 10. So how is the new …
Lost Your SMS Coupon? Target Has an Innovative Solution
Target realizes that even though text messaging gets a 99% open rate, and 90% of all text messages are read within 3 minutes, that doesn’t mean that every customer is ready to redeem their SMS coupon when it’s sent out. To resolve this issue, Target has come up with a unique solution to remind SMS …
Tatango Launches 2016 Mobile Messaging Lookbook
We’re excited at Tatango to announce the release of our 2016 Mobile Messaging Lookbook. This mobile messaging lookbook contains 28 mobile messaging ideas, concepts and inspirations. It’s the perfect starting point for any brand or marketing agency interested in adding mobile messaging to their marketing mix.
Bed Bath & Beyond SMS Offer Reminders – How It Works
Unlike maybe say a grocery store, it’s not very common for someone to visit a Bed Bath & Beyond daily. It’s for that reason that Bed Bath & Beyond has come up with an ingenious solution to remind SMS subscribers that they haven’t used their mobile offer yet. Better yet, they’ve also come up with …
Baskin-Robbins Text Message Celebrates End of Month
Baskin-Robbins is one of America’s favorite ice cream establishments, and they know that nothing is better than ending the month with a scoop of ice cream. Well… I guess the only thing that would make it better, is if that scoop of ice cream only costs $1.31.
How Do Retailers Acquire Customer’s Mobile Phone Numbers?
Ever wonder how retailers collect customer’s mobile phone numbers? So did Experian, which is why they surveyed more than 100 of the world’s largest leading retailers, and asked them how they collect their customer’s mobile phone numbers for text message marketing.
Starbucks Rewards Pumpkin Latte Fans Using MMS Messaging
Our good friends at Starbucks ran a pretty cool MMS (Multimedia Messaging Service) marketing campaign for their Pumpkin Spice Latte (PSL) drink. Here’s how it worked: On September 3rd 2015, Pumpkin Spice Latte on Twitter @TheRealPSL tweeted “If you want to get a PSL early, you need to create #PSLFanPass! Just enter the super-secret password to get yours.”
Stripe TCPA Lawsuit Dismissed – What Does It Mean for SMS Marketing?
On October 29, 2015 David Weisberg, an attorney for Kristensen Weisberg, LLP, received the following text message on his mobile phone from Stripe that read “Thanks for saving your payment info! This number will be used to verify your identity at Registration and other sites using Stripe Checkout.”