Advanced Segmentation

Check out AI Driven Power Segments for precise and rapid targeting.

What Is It?

We know you have lots of ideas to test out and theories about who might be a good audience.  However, we’re gonna let you in on a secret….Advanced Segmentation just might be your answer.  Get ready to geek out on boolean logic (we just call it “logic”) when you see the impact it can bring to your nonprofit organization.

For those who seek knowing exactly how something works, Advanced Segmentation leverages AND/OR segmentation giving you the precise control to build highly targeted audiences. Using data you already have about subscribers, create unique segments as broad or narrow as you want.

TL;DR: Get ready to try any audience segment you can imagine. Tatango makes targeting easy. 

Get Outta Spreadsheets.

Too often nonprofits manage segmentation in spreadsheets where logic or historical context can be more easily lost or not accessible by everyone.  Doing segmentation in Tatango removes barriers so teams can get things done more efficiently.

• Advanced Segmentation is truly easy to use. It only sounds hard.
• Users find it intuitive to learn and easy to implement for any skill level.
• Available to all Tatango customers. It’s ready whenever you are.
• Check out Power Segments to leverage AI and experience precise automated segmentation based on subscriber behavior.
  
• Rest assured, if you’re not yet ready to master Advanced Segmentation, our fundraising experts can help you every step of the way.