Have you seen nonprofits and consumer companies utilize text messaging to communicate with their community? You know the power of being connected and able to communicate with your friends and family. And with a 99% open rate, brands are increasingly using texting to amplify their mission and advance their cause.
As a leader in faith-based nonprofit organizations, Tatango knows that faith-based organizations have a unique set of challenges and opportunities when it comes to digital outreach. Here are five reasons why religious organizations should consider using text messaging as part of their digital strategy.
Text Messages Have High Open Rates
Text messaging has a high open rate compared to email. This means that your messages are more likely to be seen and read by your supporters. This can be particularly useful for religious nonprofit organizations, as it allows you to reach out to your supporters in a more effective way.
Reach The Congregation With High Response Rates
Unlike email and other forms of digital communication, one of the biggest benefits of text messaging is that it has a much higher response rate and a 99 percent response rate. Texting allows your church or other house of worship to be able to communicate with the congregation where and when they are, and allows your organization to reach out to your supporters in a more personal and immediate way.
Texting Is A Cost-Effective Communication Channel
Compared to other platforms and channels, text message marketing is one of the most cost-effective ways to engage with your community. While there may be some upfront costs associated with setting up a text messaging campaign, the overall costs are often much lower than other forms of digital outreach. This can be particularly useful for religious nonprofit organizations, which may have limited and carefully-used budgets and resources.
Text Platforms (Like Tatango) Are Easy To Implement And Use
Text messaging is an easy way for supporters to receive updates and information from your organization. Most people carry their phones with them at all times, which means that they are always just a text message away from receiving updates from your organization.
Texts Can Be Personalized and Targeted To Specific Lists And Groups
Text messaging allows you to send personalized and targeted messages to your supporters. This can be particularly useful for religious nonprofit organizations, as it allows you to tailor your messages to specific groups or individuals within your audience. For example, you might want to send various messages to different age groups or to people who have different interests or involvement levels with your organization.
Overall, text messaging is a powerful tool for faith-based nonprofit organizations. Implementing texting into your communication efforts is cost-effective, convenient, personalized, and promises a higher response rate compared to other forms of digital communication. If you’re not already using text messaging as part of your digital strategy, why wait? Start today with Tatango.