Nonprofit SMS Marketing · SMS Marketing Examples

Strengthening the March of Dimes’ Mission through Text Marketing with Tatango

Connecting directly with supporters to help drive donations is an influential way to amplify nonprofits and their missions. In this blog, we highlight the crucial work of the March of Dimes, an organization dedicated to the health of mothers and infants, as well as explore how Tatango facilitates effective outreach and the overall impact of nonprofits. 

March of Dimes: A Commitment to Maternal and Infant Health

March of Dimes has long been at the forefront as an advocate for mothers, their babies, and their health. March of Dimes believes and works to achieve a world where mothers and their babies are healthy regardless of race, wealth, gender, or geography. 

The U.S. is among one of the most dangerous developed nations for childbirth, particularly for families of color; the challenges of prematurity and pregnancy-related health issues are significant, and March of Dimes is dedicated to providing education, support, and research to tackle these issues head-on. Through research, programs, and advocacy, March of Dimes’ supporters enable the organization to be there for parents throughout their pregnancies. The organization’s work is more critical than ever as it keeps its focus on preventing pregnancy-related complications.

The Importance of Text Messaging for Nonprofits

It’s no secret that communication is a key aspect for individuals and communities to form greater connections, understanding, and growth; why wouldn’t the same be true for nonprofits and their goals? 

Effective communication is crucial for nonprofit organizations to help their causes be heard, while also listening to their communities and what they need. Organizations like March of Dimes use communication tactics to help drive support, awareness, and donations. And what is the most common mode of conversation for your audience? Text messaging. 

Text message marketing offers several compelling advantages to allow March of Dimes to amplify their mission and raise funds for their cause:

  • Immediate and Direct Engagement: Texts are read almost instantly, ensuring that messages are received and acted upon quickly.
  • Wider Reach: Text messaging can reach a greater audience, such as those who may not be active on email or social media (yes, they exist!).
  • High Open Rates: Text messages consistently assure a high 99% open-rate, making them an effective medium for direct and immediate communications.
  • Cost-Effective: Text marketing is a cost-effective way to engage with a large number of people—keeping engagement high and costs low. 

Tatango’s Role in Empowering March of Dimes

Tatango’s text marketing platform provides innovative tools and features that are particularly beneficial for nonprofits like March of Dimes. Such resources include the following:

  • Mass Text Messaging: Enables March of Dimes to send updates and alerts to a large number of supporters simultaneously.
  • Targeted Campaigns: Allows for segmented messaging, reaching different groups with tailored messages that resonate with their interests and engagement levels.
  • Automated Responses: Facilitates timely and consistent communication, which is crucial for maintaining supporter engagement.
  • Campaign Analytics: Provides insights into the effectiveness of text messaging campaigns, allowing for data-driven decision-making.

Enhancing Outreach and Engagement through Text Messaging

Through working with Tatango, March of Dimes’ communication strategy was bolstered due to text message implementation, which significantly enhanced their outreach and engagement efforts:

  • Raising Awareness: Disseminating vital information about prematurity and pregnancy-related health issues to a wide audience.
  • Mobilizing Donations: Sending timely calls to action to encourage donations. during critical fundraising periods, like Giving Tuesday or their March for Babies walk
  • Event Promotion: Announcing events, webinars, and workshops related to maternal and infant health.
  • Community Building: Creating a sense of community among supporters, volunteers, and impacted families through regular and meaningful communication.

The Future of Nonprofit Communication: The Role of Text Messaging

As the leader in text marketing for nonprofits, Tatango leads the way in effective partnership and innovation with nonprofit organizations. Nonprofits like March of Dimes can continue to leverage text messaging with Tatango to amplify their impact through understanding current trends and implementation. Upcoming trends include the following:

  • Interactive Messaging: Incorporating polls, surveys, and interactive content to engage supporters actively.
  • Multimedia Integration: Using rich media like images and videos in text messages to enhance the storytelling experience.
  • Segmented Personalization: Utilizing personalized messages to segment based on individual supporter preferences and behaviors.


The partnership between Tatango and March of Dimes shows the impact of integrating advanced communication tools in nonprofit fundraising strategies. Text marketing both enhances the ability of nonprofits to connect with their supporters and significantly boosts their capacity to mobilize resources for their causes. Tatango is thrilled to work with organizations such as March of Dimes, and we celebrate the organization’s crucial work in driving meaningful change in maternal and infant health.

For more information on how your nonprofit can benefit from text marketing, visit Tatango’s website.

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