Organizations and advocacy groups made up of like-minded individuals, such as political action committees (PACs), need an effective way to communicate with their supporters. Although email used to be the most common communication method, people are busy and often don’t check and open emails—and many emails from organizations end up unseen in junk folders or promotions tabs. SMS marketing, on the other hand, boasts 99% open rates and most messages are read within just 3 minutes.
SMS messages are ideal for communicating with PAC supporters and help make fundraising safe and efficient. PACs are in an extremely fortunate position when it comes to SMS marketing; the individuals they want to receive donations from are already on board with the cause and are therefore usually eager to donate to support the mission.
SMS messages create a faster and more efficient way to gather donations from PAC supporters and ensure that the candidates or initiatives that PACs support can win. This blog outlines SMS fundraising strategies that successful PACs use to gather funds and help their candidates secure a victory.
Fundraising Software Integrations
As mentioned, PACs have a political fundraising advantage because members are like-minded individuals who already support the PAC’s cause and may have even donated in the past. SMS marketing provides a more efficient way to communicate with PAC supporters because text messaging is free from spam filters and folders that are common with email marketing and text messaging isn’t subject to censorship common on social media.
SMS messaging is also a cost-effective way to fundraise. Fundraising software integrations within an SMS marketing platform make donations easy and efficient for both PACs and their supporters. The Tatango SMS marketing solution integrates with all political SMS fundraising software and CRMs, such as ActBlue, WinRed, EveryAction, Anedot, NationBuilder, and many others.
Tatango’s political clients see an average ROI of $5 for every $1 spent on SMS marketing. This impressive ROI is partly due to Tatango’s ability to integrate with other solutions to simplify and streamline the donation process.
The most successful PACs fundraising through SMS marketing and focus heavily on growing their subscriber list. One reason SMS marketing is so effective and yields such high results is that consumers trust it thanks to heavy regulation.
The term “heavy regulation” may turn off some PACs when, on the contrary, regulation works to their benefit. The CTIA (formerly known as the Cellular Telecommunications Industry Association) and the Telephone Consumer Protection Act (TCPA) ensure that organizations don’t contact people who don’t want to receive their messages and that organizations tell recipients how to opt out of receiving messages.
The TCPA ensures that every individual receiving a mass text message has consented to receive that SMS message. Failure to prove consent can result in costly fines of up to $1,500 per message. For example, if a PAC has 10,000 members and has access to their phone numbers but doesn’t have a record of consent to send them text messages, then legally, they can’t text them to solicit donations. Fortunately, in today’s industry it’s not cumbersome to gain consent, and PACs can easily do so through checkboxes and other forms on their website.
American consumers are constantly bombarded by information and ads, so it’s crucial to stay on top of communication to ensure your members don’t forget about your cause.
The goal is to fundraise and increase donation dollars, but PACs must share more information with their subscribers besides soliciting money. Successful PACs focus on the purpose of the donations and the cause the donations will ultimately serve. For example, you can tell subscribers in your text messages how donations will make a difference, which initiatives you are working toward, and what progress has been made with previous donations. This makes supporters more likely to contribute—now and in the future—because they know their dollars are making a difference.
Data and Insights
A successful PAC uses data and insights provided by its SMS marketing software to ensure recipients are connecting with the PAC’s messages. The Tatango SMS marketing platform allows PACs to examine data based on the messages they send to ensure the subject, wording, and media content resonate with their audience.
Additionally, Tatango gives PACs the tools to analyze subscribers and ensure they’re creating custom campaigns that will hit home with that specific audience. Also, data provides insights and gives PACs the ability to create multiple audiences to ensure the content is tailored to the right group of individuals.
A successful PAC fundraising strategy prioritizes consistent examination of the data and insights available from the SMS marketing software. Regularly reviewing data will help your PAC maximize your fundraising ROI.
Partner with Tatango to Successfully Communicate with your PAC Members
Tatango has been partnering with PACs, SuperPACs, political candidates, and organizations for over 14 years. The Tatango SMS marketing platform has helped our political clients see an ROI of $5 in donations for every $1 they invest in SMS marketing.
Our software focuses on compliance, safety, reliability, and efficiency to ensure that your SMS marketing campaign runs smoothly and efficiently with no interruptions. Although the Tatango SMS software is a state-of-the-art solution, it’s extremely easy to use and requires no software knowledge or experience. Tatango focuses on the technology so you can focus on the messaging strategy and execution.
We’d love to learn more about your PAC and share with you how Tatango can help you fundraise successfully. Schedule a time to chat with an SMS marketing expert today.
Want more? Check out our other blogs about political fundraising:
- Republican/Conservative fundraising
- Democratic fundraising
- Congressional fundraising
- Senate fundraising