SMS Open Rates Exceed 99%
Do you know what the open rate for a text message is? Would you be shocked to find out that SMS open rates exceed 99%, well it’s true! According to a report commissioned by SinglePoint, it was found that text message open rates exceed 99%, and even more shocking is that 90% of all text messages are read within 3 minutes of being received on the mobile phone.
When you compare the open rates of text messages to email marketing open rates for a business such as a restaurant (33% open rates), you’re looking at nearly 3X the amount of your customers opening your text messages over your emails. If that’s not a good reason to start an SMS marketing campaign, I don’t know what is…
Feel free to download the report here, which contains not only information on text message open rates, but a bunch more useful statistics dealing with text message marketing.