Ever wonder why consumers join a text messaging loyalty program? A new survey done by TechnologyAdvice is helping to shed some light on why consumers join a text messaging loyalty program. TechnologyAdvice surveyed 3,162 loyalty program users across the United States to find out why these consumers are joining loyalty programs.TechnologyAdvice found that 57.4% of consumers participated in a loyalty program because they were interested in saving money. Makes sense right? 37.5% participated in loyalty programs to receive rewards, with only 3.6% of consumers joining to earn rewards. This information matches up with the research in this report on why customers opt-in to text messaging loyalty programs.