SMS marketing and email marketing go together like bread and butter. Speaking of bread and butter, we have a great example of a restaurant using SMS to capture customer’s email addresses.
First off, why would a restaurant want to use SMS to capture customer’s email address? Assuming that the restaurant wants their customer’s email addresses, it’s hard to collect them from customers when they’re not at their computer. When a customer is at a computer it’s easy, as all they have to do is type their email address into a field on a website. What about though if that customer is sitting down at your restaurant, and they want to give you their email address? Much harder huh?
One solution is to have customers text you their email address. As you can see in the example below, Elephant Bar is doing just that, telling customers to text “rewards” then their email address to the short code 73757.
Looking for other examples of businesses using text messaging to grow their email databases? Check out the examples below that we’ve written about on the Tatango blog.