Political SMS Marketing

Political Fundraising with ActBlue and Tatango

Jan 04, 2021

Political Fundraising with ActBlue & Tatango

According to a recent survey, one third of American voters say that text message marketing impacted their voting decisions in the 2020 election. As you know, SMS marketing is the more secure, efficient, and effective way to communicate directly with your constituents and raise large quantities of small-dollar donations. With ActBlue and Tatango, it’s never been easier to get your message out quickly, reliably, and safely—so nothing slows your efforts to change the world for the better.


What is ActBlue?

ActBlue is an online platform powering Democratic fundraising for progressive organizations, candidates, committees, and nonprofits. Using ActBlue SMS marketing tools, Democratic candidates and organizations can grow grassroots campaigns, win elections, and raise donations easily and securely.

According to ActBlue’s website, the organization has helped progressive candidates and causes raise more than $8 billion from small-dollar donors since 2004. ActBlue’s SMS features and tools are available to Democratic organizations of all shapes and sizes, from small local food banks to national presidential campaigns.

Political Fundraising with ActBlue and Tatango 1


ActBlue Reviews

ActBlue enables every American to make a difference through small-dollar donations. Below are just a few quotes from grassroots supporters using ActBlue. 

“I want to support organizations that will keep those in power accountable and give a voice to the voiceless. I give my time, and what money I can afford, to aid those engaged in doing good.” — Anne, New Hampshire, ActBlue review

“Just like every vote counts, I believe that every dollar counts. And I can support the seven national and local candidates I am backing each with a small monthly dollar contribution.” — Ernest, Arizona, ActBlue review


How ActBlue Compares to Other Political Fundraising Software

Several fundraising tools exist in the political arena. See how ActBlue compares to the most popular political fundraising platforms:

  • ActBlue vs. WinRed: ActBlue is a Democratic fundraising software, while WinRed is a conservative fundraising software.
  • ActBlue vs. EveryAction: ActBlue focuses primarily on fundraising, whereas EveryAction is a customer relationship management tool (CRM).
  • ActBlue vs. NGP Van: ActBlue prioritizes progressive fundraising, while NGP Van is a progressive marketing and compliance tool similar to EveryAction.
  • ActBlue vs. Anedot: ActBlue is a fundraising software for every campaign size on the left, whereas Anedot is a donation platform for smaller campaigns on the right.


What is Tatango?

Tatango is an SMS marketing software provider that helps political organizations send mass text messages to their audiences. Tatango has been the SMS marketing leader for more than 13 years, offering the best deliverability, speed, segmentation, and analytics in the industry. The Common Short Code Administration has awarded Tatango their highest designation of Premium Partner.

Tatango partners with political candidates and organizations to send political text messages to raise donations, engage with supporters, outreach to volunteers, send important campaign updates, and get out the vote.

While emails can sit unopened in an inbox for hours or days, 90 percent of SMS messages are read within just three minutes. In fact, 78 percent of consumers say that SMS is the fastest way to reach them. SMS marketing ensures that your most important and urgent messages are sent directly to your supporters’ mobile phones in real time, and Tatango can help.

Political Fundraising with WinRed and Tatango 2


How ActBlue and Tatango Integrate

Tatango is one of the most powerful ActBlue integrations, making Democratic SMS fundraising easier, faster, and more secure for Democratic political candidates, organizations, and voters. Tatango research shows that political candidates and organizations net an average return on investment of $5 for every $1 spent on progressive SMS texting.

Through the Tatango and ActBlue integration, supporters can easily donate by clicking on a link in a text message instead of using an online form. This method increases the speed, likelihood, and ease with which supporters make donations, thereby removing all barriers to raising small-dollar donations and increasing grassroots support via progressive text messaging. ActBlue donations are now easier than ever via Tatango with ActBlue Express, enabling users to donate to any group or organization with a single click by securely saving their payment method.


Benefits of ActBlue and Tatango Democrat Fundraising Software

The following are just a few ways you can accelerate your Democratic SMS fundraising results using Tatango and ActBlue—so no technology slows down your mission.

Improve Your Results with Personalization

Personalization boosts click-through rates and engagement. As you know, voters want to feel like they have a personal connection with the candidate they support. Only 47 percent of Americans felt that the political text messages they received were personalized, but with Tatango’s merge tags, you can incorporate your supporters’ names into text messages, boosting personalization and growing your grassroots campaigns faster than the competition.

Political Fundraising with ActBlue and Tatango - Merge Tags

Inform Voters about Progressive Fundraising Deadlines

Political campaigns are always time-sensitive, so you can’t risk technology slowing down your efforts. Tatango offers the fastest send speeds in the industry, helping you get your messages out fast so you can inform your supporters about important deadlines and outperform your progressive fundraising goals.

Political Fundraising with ActBlue and Tatango - Subscriber Segmenting

Enhance Your Messages with MMS Messaging

Using Tatango, you can send MMS messages to add eye-catching content like images, GIFs, videos, and audio files. Tatango is the only SMS provider that offers 5,000 characters of text so you can explain important campaign updates and hot-button issues to your supporters. Tatango and ActBlue MMS messages enable political organizations to create more engaging messages, higher click-through rates, and record-setting donations.

Political Fundraising with ActBlue and Tatango - MMS


Let’s Power Your Democrat Text Donations Together

Our SMS marketing and political texting experts are here to help. We’d love to learn about your political campaign and discuss how Tatango can support you in getting your messages out more quickly, safely, and reliably than anyone else. Talk to one of our SMS marketing experts today.

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