Platform / Merge Tags

Merge Tags

Use merge tags to personalize each message you send to subscribers.


Tatango Feature - Merge Tags

What's Included

Tatango's merge tags include the following features.


Subscriber Merge Tags

Subscriber information can include a subscriber's first name, email address, state, city, zip code, or even custom subscriber data. Personalize each message sent to subscribers by using subscriber merge tags to dynamically insert subscriber information into a message.

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Tatango Platform - Merge Tags - Subscriber Data
Tatango Platform - Merge Tags - Coupon Codes

Coupon Code Merge Tags

Coupon code merge tags reduce coupon fraud and allow you to track at the point of sale which coupon codes have been redeemed and which have not. Tatango's software can dynamically insert these coupon codes into your messages. 

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Expiration Date Merge Tags

Dynamically insert an expiration date into any message using an expiration date merge tag. This expiration date adjusts itself based on when the subscriber receives the message, and the number of days you've set.

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Tatango Platform - Merge Tags - Expiration Dates
Tatango Platform - Merge Tags - Hyperlink Query Strings

Query String Merge Tags

Dynamically insert subscriber information, such as a phone number, into the query string to pass this type of subscriber information to the browser. If you're using hyperlinks in messages, you're going to love this feature.

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All Tatango Features

Check out all the other mobile messaging features are available on the Tatango platform.


Messaging Workflows

Create any type of text message marketing workflow you can conceive.

Subscriber Segmenting

Send the right text message, to exactly the right mobile subscribers.

Subscriber Analytics

Easy-to-use, responsive, and web based tools to track subscriber trends.

Subscriber Profiles

With subscriber profiles, you get extensive insights into each subscriber.

Merge Tags

Personalize each text message for each of your unique mobile subscribers.

Tatango Integrations

Connect your Tatango account with hundreds of powerful web services.

Developer API

Allows you to integrate Tatango into any existing software or application.

Messaging Automation

Automate text messages based on a handful of different events.

Messaging Analytics

Track the success of every mass text message you send to subscribers.

Administrative Controls

Get complete control of who has access to the account, and what they can do.