Use merge tags to personalize each message you send to subscribers.
Tatango's merge tags include the following features.
Subscriber Merge Tags
Subscriber information can include a subscriber's first name, email address, state, city, zip code, or even custom subscriber data. Personalize each message sent to subscribers by using subscriber merge tags to dynamically insert subscriber information into a message.
Coupon Code Merge Tags
Coupon code merge tags reduce coupon fraud and allow you to track at the point of sale which coupon codes have been redeemed and which have not. Tatango's software can dynamically insert these coupon codes into your messages.
Expiration Date Merge Tags
Dynamically insert an expiration date into any message using an expiration date merge tag. This expiration date adjusts itself based on when the subscriber receives the message, and the number of days you've set.
Query String Merge Tags
Dynamically insert subscriber information, such as a phone number, into the query string to pass this type of subscriber information to the browser. If you're using hyperlinks in messages, you're going to love this feature.
All Tatango Features
Check out all the other mobile messaging features are available on the Tatango platform.