Personalize each message you send to subscribers by using merge tags.
The following is included with Tatango's merge tags feature.
Subscriber Merge Tags
Personalize each message sent to subscribers by using subscriber merge tags to dynamically insert subscriber information into a message. Subscriber information can include a subscriber's first name, zip code, state, city, email address, or even custom subscriber data.
Coupon Code Merge Tags
Using coupon code merge tags allow you to dynamically insert unique coupon codes into each message you send. These merge tags reduce coupon fraud and allow you to track at the point of sale which coupon codes have been redeemed and which have not.
Expiration Date Merge Tags
Using an expiration date merge tag allows you to dynamically insert an expiration date into any message. This expiration date adjusts itself based on when the subscriber receives the message, and the number of days you've set to allow them to redeem the promotion.
Query String Merge Tags
If you're using hyperlinks in messages, you'll be glad to know that Tatango supports dynamically created query strings. Dynamically insert subscriber information, such as a subscriber's phone number, into the query string to pass this type of subscriber information to the mobile browser.
The following mobile messaging features are available on the Tatango platform.