Launching an SMS Giving Tuesday matching gift campaign is easier than you think—but watch out for one common mistake. Keep reading to find out what it is, how to avoid it, and what to do instead.
What’s Giving Tuesday?
Giving Tuesday is a worldwide initiative that started in 2012 to encourage people to do good in their communities. It happens the Tuesday after Thanksgiving. In 2022, Giving Tuesday is on November 29.
Check out the GivingTuesday website to learn more about this global movement of generosity.
Why Use SMS and MMS Text Messaging Marketing
SMS marketing reaches thousands or even millions of customers at once and is the perfect channel for organizations that need to share time-sensitive promotions or information. More than 90% of text messages are read within three minutes of being received, making text messaging a powerful tool for reaching supporters.
There has never been a more direct and effective communication method for marketing than SMS text messaging. With 78% of consumers saying SMS is the fastest way to reach them, you’d be wise to maximize the effectiveness of your messages and put every character to work.
With some traditional marketing channels, such as print ads and TV commercials, you don’t have the luxury of immediate feedback to help you adjust your strategy, but that’s possible with text messaging marketing. The up-to-date metrics for each message provide timely feedback so you can iterate on your campaign strategy and methods on the fly—with little or no additional costs—until you reach your goals.
Competition is fierce, and using the most effective and efficient tools available to reach subscribers is more critical than ever. Mobile marketing campaigns are among the most effective fundraising methods compared to traditional fundraising efforts, such as sweepstakes, events, and auctions. For every dollar invested in building and operating a texting program, we found that, on average, Tatango clients net at least $5 in donations.
And with SMS and MMS text message marketing, you can do so much more than promotion—host a giveaway or contest, offer consumer support, and include images or GIFs to enhance your messages.
Avoid This Mistake When Launching an SMS Giving Tuesday Matching Gift Campaign
When launching a matching gift campaign with your Giving Tuesday event, there’s so much to do and keep track of that it’s easy to overlook one simple thing: reaching out to your past Giving Tuesday donors.
Make it a priority to target your past donors. This audience has already participated in the annual event and is likely and willing to support your organization again this year—especially if they know their donation is going further with the help of your matching gift campaign.
The Tatango platform makes it easy to send different messages to different audiences using segmented lists. Segmentation also allows a level of personalization your past donors will appreciate.
Check out this video to learn how to send segmented mass text messages:
Now that you know how vital past donors are to your fundraising efforts, avoid the mistake of overlooking them and your SMS Giving Tuesday matching gift campaign will be poised for maximum success.
Add Tatango to Your Giving Tuesday Matching Gift Campaign
To optimize your Giving Tuesday matching gift campaign and raise record donations, SMS and MMS text message marketing are essential. Remember, it’s not as difficult as you might think. Learn how Tatango can help your Giving Tuesday matching gift campaign reach more people and raise more money—contact our text message marketing experts today.