Recurring donations can provide your organization with a reliable income stream and more opportunities to reach important goals. Even though large donations are valuable, a frequent, steady stream of smaller donations is essential. There’s unbelievable value in turning your one-time donors into repeat donors.
Getting a fundraising drive off the ground is tough. Tatango seamlessly integrates with all fundraising software, making text-message donations easy for subscribers and helping you collect record-breaking donations. While one-time donations are fantastic—there’s no question there—repeat donations on a weekly, monthly, quarterly, or annual basis help organizations plan their budgets and provide a strong foundation for campaigns or nonprofits to grow. This steady cash flow helps boost fundraising drives, even if donors can only commit to a small monthly amount.
Keep reading to learn how to get one-time donors to give again and become repeat donors. In this blog, we review three key elements that will help you collect more donations than ever before.
How Campaigns and Nonprofits Benefit from SMS Fundraising
A whopping 83.72% of the world’s population uses a smartphone, which has helped SMS marketing greatly surpass other forms of outreach, such as email newsletters and direct mail, in terms of interaction and engagement. SMS text message marketing has a 99% open rate, 90% of text messages are opened within just three minutes of receipt, and 78% of consumers say SMS is the fastest way to reach them.
Technology and innovation provide more flexibility, efficiency, and effectiveness. With text messaging, it’s possible to do (and earn) more in less time without sacrificing message quality. Text message marketing can effectively reach thousands or even millions of people at once and is the perfect channel for marketers who share time-sensitive promotions or information.
Tatango clients regularly see returns of $5 in donations for every $1 invested in text message marketing. The evidence overwhelmingly points to SMS text message marketing as the most efficient and effective way to raise funds.
With Tatango’s platform on their side, nonprofits can trust their data, subscriber lists, and donor payment information is safe and secure. Advanced software integrations make donating easier than ever. Supporters can sign up for recurring donations with just a few taps on their phone screen, so they’ll no longer need to remember to do it manually.
Three Ways to Encourage Subscribers to Become Repeat Donors
Below are three ways to translate one-time donors into repeat donors.
Use a Powerful Call to Action
A call to action (CTA) is often just a few words long. It helps convey the urgency of your message and tells supporters what you need them to do and how they can help. An action-oriented CTA that uses clear and direct language leaves no room for confusion.
Instead of simply asking supporters to donate, try active phrases such as, “Donate $10 to help transform these children’s lives.”
Messages that speak directly to your supporters are more impactful and increase the likelihood of repeat donations in the future.
Demonstrate the Impact of Donations
To transform one-time donors into repeat donors, it’s important to illustrate the impact of their donation clearly and concisely. How is their generous support helping your organization?
Thanks to your help, we surpassed our goal of [statistic]! If you’d like to keep supporting us by making another contribution, click to donate: [link]
Donors should always know how their support impacts your cause. Focus on transparency to build trust and encourage repeat donations. These follow-up messages may not seem like a lot, but similar to the thank-you message that should follow every donation, they mean a lot to your supporters.
Use Incentives
Everyone loves to feel like they’re getting more, so don’t be afraid to offer perks, rewards, and fundraising merchandise. You can even provide tiered incentives, giving donors a target to reach with their support. Incentives help increase donations and engagement. They get people involved and help them feel appreciated for supporting your cause.
Keep it simple but exclusive. For example, behind-the-scenes pictures or updates can help your supporters feel as if they’re in the heart of the action with you.
Add Tatango to Your Fundraising Campaign
Recurring donations make it easy for donors to support your organization automatically on a weekly, monthly, quarterly, or annual basis. To learn more about other ways Tatango can help elevate you and your SMS marketing, contact the text message marketing experts at Tatango today.
