Political SMS marketing is growing in popularity with every election cycle. SMS messaging provides an instant way to connect with constituents and keep your supporters engaged and up to date. In fact, a recent survey about the 2020 elections showed that 67% of voters said text messages were an important source of information about elections.
Are you looking for smart, efficient ways to connect with your supporters to fundraise your campaign? In this blog post, you’ll learn why text messaging is the way to go. While you’re waiting for your short code to get approved, we share some of our pro tips for creating engaging messages to increase your supporters’ donations.
Why Use Text Messages for Political Fundraising
The way politicians raise money for their campaigns has changed alongside the ways they communicate with voters. Decades ago, collecting in-person donations was the most used method for political fundraising. Political organizations would spend a lot of energy, time, and money on events to meet their fundraising goals.
Unfortunately, limited event capacity in recent times has made it increasingly difficult for most political organizations to raise enough donations to sustain their campaigns. Luckily, fundraising platforms and other technologies help solve that problem. Marketing channels such as SMS messaging make fundraising much easier. With the click of a button, you can reach thousands of people asking for their monetary support.
SMS marketing is one of the most efficient and secure ways to fundraise for your political campaign. Up to 90% of text messages are read within the first three minutes of being received, and 99% of all text messages are read by the recipient at some point. Over the last 14 years, Tatango has helped some of the top political candidates and organizations in the U.S. raise hundreds of millions in donations. Some of our top clients have reported that 20% of their donations have come directly from their SMS marketing campaigns. We know what works and what doesn’t when raising donations.
How to Create Highly Engaging Fundraising Text Messages
For political organizations to work effectively and make a difference, fundraising is essential. Take advantage of technological innovations like SMS marketing to help you use your time and resources more efficiently. Try the following four pro tips to create appealing text messages designed to maximize donations from your loyal supporters.
Include Captivating Media Content
Data shows that text messages containing media content such as images, videos, and GIFs increase user engagement by 300%. Undoubtedly, eye-catching images, videos, and GIFs attract more people than plain-text messages. With Tatango’s MMS functionality, you can include captivating media content that encourages subscribers to take action and donate to your campaign.
Use a Mix of Bolds, Italics, Caps, and Characters
Tatango also enables you to draw attention to certain words or phrases with bolds, italics, or special formatting. Additionally, our software allows you to use up to 5,000 characters per message and a subject line to entice subscribers to open your texts.
Create a Sense of Urgency
Text messaging is a spam-free, direct communication channel with your supporters––but use it wisely. Adding a sense of urgency and a clear call to action help maximize donations. Every text message should be strategic and add value to your audience. Your campaign’s subscribers should be able to easily identify what you need from them. Using CTAs like “Donate now” or “Help us achieve our goal” can add urgency and push people to act.
Add a Personal Touch
In a political setting, voters want to feel connected and want to identify with the candidates they support. Constituents are not only standing by political candidates, but they are choosing them as their representatives. Adding a personal touch to your text messages can help your supporters feel this way.
As a matter of fact, 54% of consumers say they’re more likely to take action if a text message is personalized. Personalization can get your supporters’ attention and gain their trust more effectively and conveniently. Once you’ve earned their trust, it’s more likely they’ll donate. So, make sure to craft tailored text messages to ensure every subscriber receives valuable and relevant content.
Segmenting your audience is an effective way to achieve personalization through SMS messaging. Tatango can help you collect information needed for segmentation, such as zip code, first name, email, and interests. Segmented text messages help optimize your political SMS campaign and avoid fatiguing your subscribers.
Integrate With a Political Fundraising Platform
One of the great things about using an SMS software provider like Tatango is how easy it integrates with other tools. We’ve made it our mission to provide the best and most secure software for political SMS fundraising. Tatango’s functionality can integrate your text messaging campaign with all major fundraising platforms. Setup is easy, with no coding required.
These are just a few ways to maximize donations through a text message campaign. The sky’s the limit when it comes to creating highly engaging messages to meet your organization’s donation goals.
Let’s Maximize Your Donations Together
Are you ready to maximize donations for your political campaign? Partner with us and raise money more efficiently and securely.
Additionally, Tatango makes it even easier with unlimited access to the Tatango Design Studio. Our experts work with you to create highly engaging text messages your subscribers won’t ignore. Schedule a call with an SMS marketing expert to strategize ways to rapidly raise donations through SMS messaging.