Giving Tuesday is an important annual giving day. In 2021, a record-breaking $2.7 billion was raised. That number is expected to increase in 2022. For many nonprofits, it kicks off a day of giving and the start of the end-of-year giving season. With 30% of annual giving occurring in December and the end of the year, Giving Tuesday is the perfect time to kick off your fundraising text-to-give campaign.
Tatango has helped nonprofits and political organizations raise over $400 million and with billions of text messages sent; we know what works and what doesn’t. In this post, we’ve rounded up the top ten resources you need to easily launch your Giving Tuesday mobile giving campaign.
Watch Now: How To Increase Donations on Giving Tuesday With Mobile Giving
Nonprofit Resources for Giving Tuesday
Many nonprofits don’t have the time, energy, or resources to add on text messaging. With the cost of paid media skyrocketing and the need to focus on other digital campaigns, plus the frustration of decreased email open rates, it’s no wonder that text messaging needs to be on the radar of nonprofits’ digital marketing
With Tatango’s platform and seamless integrations with fundraising software, your organization can use mobile giving to enjoy consistent donations, easily and efficiently. If your nonprofit is creating a Giving Tuesday campaign with email or social media, you’ve got everything you need to utilize a text-to-give campaign for Giving Tuesday and end-of-year donations.
If you’re looking for examples and inspiration for various Giving Tuesday messages you can send, then look no further. This blog post outlines the exact messages you should send to engage potential and recurring donors before Giving Tuesday, as well as the messages you should send that can help you get a 5X return on your investment.
The best Giving Tuesday campaigns are planned well in advance. Whether you’ve had a plan in place for months, or you’re putting together a plan right now, this Giving Tuesday Mobile Fundraising Checklist has everything you need to increase donations for your mission during Giving Tuesday.
This checklist breaks down exactly what you need to know for a record-breaking Giving Tuesday. With a step-by-step guide that will help you reach your fundraising goals, this checklist is easy to use and can help nonprofits of all sizes: from enterprise to even a team of one.
When it comes to planning a Giving Tuesday campaign, you’ve got to be prepared. The top 5 do’s and don’ts of planning a successful Giving Tuesday campaign will breakdown what you should and should not be doing when it comes to raising money for your nonprofit on Giving Tuesday and throughout the season of year-end giving.
Giving Tuesday has a lot to offer nonprofit organizations and their supporters, and it’s a fundraising opportunity your nonprofit should not miss. So, how do you convince your board of directors and other leadership that your nonprofit needs to participate in Giving Tuesday? Learn the 3 common objections to a Giving Tuesday text to give campaign and how to overcome them. And if your nonprofit’s stakeholders need more convincing, be sure to check out the 3 reasons why your nonprofit should use mobile fundraising and text to give for Giving Tuesday and beyond.
Once you’ve convinced leadership and have mapped out your Giving Tuesday text-to-give campaign, you’ll be well on your way to increasing donations and raising awareness for your nonprofit. But, with 99% of text messages opened and 90% of those within the first three minutes of sending, crafting the perfect story that highlights your mission and engages donors and constituents is critical to the success of your campaign. In this post, learn the biggest mistake to avoid when sending your Giving Tuesday text-to-give campaign.
If you’re ready to begin your Giving Tuesday campaign with a text-to-give platform, Tatango is here to help. With seamless integrations to help you grow your list, and save time and money, Tatango can help you achieve a 5X ROI for every $1 invested, just like many of our nonprofit clients enjoy. To learn more about mobile fundraising, contact the text message marketing experts at Tatango today.
