Text Message Marketing Resources > QA Videos > What is Free to End User Messaging?

What is Free to End User Messaging?



In the video above, Tatango CEO Derek Johnson explains what free to end user messaging is. Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library; click hereΒ to browse.

Every time a brand sends an SMS marketing message to a consumer, that consumer’s mobile messaging data rates apply. This means that whatever the consumer pays to receive or send a text message will apply when they receive SMS communication from a brand. But most people have an unlimited SMS data plan so this only applies to a small portion of consumers.


What is Free to End User Messaging?

Free to end user messaging (FTEU), is when the brand will pay the cost of the message for the consumer. The brand will pay more per text message directly to each wireless carrier for this type of feature. As a result, the wireless carrier waives the fee for the consumer to receive that message. This is great for certain industries where you can’t charge the consumer to receive an automated text message, no matter what type of text messaging plan they are on.

Text message marketing can be complex. How does a brand determine if they should be utilizing free to end user messaging or the standard form? Don’t worry, our experts are here to help. Click here to chat with the Tatango team.

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