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What is a Recurring Message Program?

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In the video above, Tatango CEO Derek Johnson answers the question: “What is a Recurring Message Program?” If you’d rather read a quick answer, you can find it below. You can also find answers to all of your SMS marketing questions in our Q&A video library.

In text message marketing, there are two kinds of programs:

  • Single message programs
  • Recurring message programs

 

Recurring Message Programs

Recurring Message Programs are when a consumer opts into a regular feed of text message marketing messages to their phone. This is your standard SMS marketing where once or twice a month, a consumer receives a promotional text from a brand, containing a hot deal or mobile coupon.

Below is an example of a recurring text message program from Sonic:

Sonic Drive-In MMS Marketing Examples

 

Single Message Programs

Single Message Programs are one-off messages. That means there is no follow-up and only one message. For example, if a company was promoting a new app on a billboard, and a consumer texted the word “download” to the short code displayed on the billboard, the consumer would then receive a single message containing a download link. Single message programs tend to be more transactional in function.

Below is an example of a single message program alerting a consumer of an appointment:

Tatango Text Message Appointment Reminder Example

We hope this answered your question. If you have any further questions about SMS marketing, we encourage you to check out the rest of our free SMS marketing resources. If you would like to get started with SMS messaging, contact us today!

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