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SMS Marketing Examples

Schlotzsky’s Launches Restaurant SMS Loyalty Program

Nov 11, 2014

Have you ever heard of Schlotzskys? They’re a privately held franchise chain of restaurants, specializing in sandwiches, with more than 350 franchised and company-owned locations worldwide. Besides being known for awesome sandwiches, they’re now known for having their very own restaurant SMS loyalty program!

As you can see below, Schlotzsky’s is advertising this new SMS loyalty program inside their restaurants, instructing customers to text LOTZ to the short code 21333 for special restaurant offers, discounts, and news.

Schlotzsky's Restaurant SMS Loyalty Program

When customers text LOTZ to 21333, they’ll receive the following opt-in text message, confirming that the customer has joined their SMS loyalty program. What’s interesting about this SMS loyalty program is that they’re also collecting customer’s email addresses during the opt-in process, so that Schlotzsky’s can grow their email marketing database as well.

Schlotzsky's Restaurant SMS Loyalty Program Message

Looking for more restaurant text message marketing loyalty program examples? Check out the following posts…

Are you a restaurant interested in not only building a database of customer’s mobile phone numbers, but also customer’s email addresses like Schlotzsky’s is doing? If so, we recommend checking out how the following restaurants are growing their email marketing databases using text messaging…

 


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