Denny’s Example – Collecting Emails Using Texting

Interested in how you can collect customer email addresses from text messaging? Recently we’ve seen a trend in brands using text messaging to collect customer email addresses, and the results these brands are getting are pretty phenomenal. How phenomenal? Chuck E. Cheese gets 5% of all their email signups from text messaging. It’s not only Chuck E. Cheese that is collecting customer email addresses through text messaging, brands such as RedBox (example here) and Applebee’s (example here) are doing the same.

Today’s example of a brand that is using text messaging to collect customer email addresses comes from Denny’s. As you can see in their advertisement below, customers can text the SMS keyword “Dennys”, plus their email address to the SMS short code 73757, in order to enroll in Denny’s Diner Perks Loyalty Program.

Denny's SMS Marketing Example

When customers text the keyword “DENNYS”, in addition to their email address to the SMS short code 73575, they’ll receive a confirmation text message, which you can see below.

How to Collect Customer Email Addresses

Want to be able to collect customer email addresses through text messaging? See if your email marketing provider is one of the 20 that has already partnered with Tatango to offer Text-to-Join to their customers. Have Fun!


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