Innovation | Advancing Text Messaging

2025 Highlights

Billions Messages Sent

98% Deliverability Rate

<1 Minute Send 100K+ Messages

5500 Enhancements Shipped

43% Development Speed Increase

10X Increase in Users Leveraging AI Features

14+ Integrations Added/Enhanced

68% Fewer SMS Fallbacks from MMS

Advancing
Text Messaging

2025 was a year of accelerated innovation at Tatango.

We delivered performance at scale, embedded AI across the platform, and strengthened the infrastructure nonprofits rely on to drive revenue and engagement. With more than 5,500 enhancements shipped and a 43% increase in development velocity, our focus remained clear: help nonprofits move faster, communicate smarter, and raise more. Billions of messages were sent through Tatango in 2025 with a 98% deliverability rate. Our innovation efforts centered around five key areas:

1. Performance & Deliverability at Scale

Messages only matter if they arrive. In 2025, we strengthened our industry-leading infrastructure, enabling customers to send 100,000+ messages in under a minute while maintaining a 98% deliverability rate. Enhanced monitoring, validation systems, and routing intelligence reduced MMS-to-SMS fallbacks by 68%, ensuring faster, more reliable delivery across campaigns of any size.

2. AI-Powered Campaign Intelligence

AI became embedded across the Tatango experience. From our AI-powered tools including Intelligent AI Assistant and AI Message Goals to automated SMS fallback generation and AI-powered URL shortening, customers leveraged smarter capabilities to optimize performance. Adoption of AI features increased 10X in 2025, empowering teams to create, refine, and manage campaigns with greater precision and efficiency.

3. Advanced Audience & Reply Intelligence

We expanded segmentation and reply management capabilities to help nonprofits engage supporters more effectively. Inbox enhancements including AI reply classification, sentiment analysis, suggested responses, and enhanced dashboards deliver deeper insight and faster action. Power Segments and advanced targeting tools turn engagement data into strategic advantage.

4. Expanded Integrations & Data Connectivity

We continued expanding integrations to streamline nonprofit workflows. New and enhanced connections with Blackbaud, NGP VAN, EveryAction, Funraisin, Engaging Networks, GoFundMe Pro, and others allow teams to sync data, personalize messaging, and capture real-time insights without friction.

5. Productivity & Platform Experience

From SSO login and omnichannel reply notifications to performance dashboards and faster uploads, we improved usability across the platform. Every enhancement was designed to reduce manual work, increase visibility, and support stronger fundraising outcomes.

Innovation at Tatango is measurable, continual, and built to deliver real results for nonprofits and organizations. You can explore our latest releases and past enhancements anytime on our Product Updates page.

Making It Happen

In 2025 we didn’t just ship new features — we embedded intelligence into the Tatango experience. By bringing AI and data-driven insights directly into the message creation, segmentation, and inbox flows, we’ve helped customers work faster, communicate with greater precision, and better understand what moves supporters to act. The innovation we’re building this year sets a foundation for what we build in the future.

Dakota Fearn Director of Data & Integrations

Last year was one of the most productive in Tatango history. With 5,500+ enhancements delivered and meaningful improvements across performance, analytics, and usability, we’ve strengthened the platform’s ability to support fundraising at scale. Every enhancement reflects our commitment to not only solve today’s challenges, but anticipate what comes next for fundraising and engagement teams.

Ken Cantu Director Core Products

Advancing Fundraising

We deliver what Nonprofits need to see results through texting. Here’s some of the enhancements we’ve introduced to drive your fundraising.
Explore our Innovative Solution.


AI & Automation	Discover
Intelligent AI Assistant: Generate high-performing fundraising messages using AI informed by nonprofit engagement best practices.
Use AI to Generate SMS Fallback: Automatically convert MMS content into optimized SMS when needed to protect deliverability and performance.
AI-Powered URL Shortening: Create branded, trackable links optimized for deliverability and engagement measurement.
Inbox: Centralize supporter conversations with improved visibility, filtering, and action tools.
Inbox-AI Reply Classification: Automatically categorize incoming replies to speed routing and improve supporter management.
Inbox-AI Suggested Responses: Draft contextual reply recommendations inside the Inbox to save time and improve response quality.
Inbox-AI Sentiment Analysis of Replies and Filters: Identify supporter tone and intent to surface priority conversations and trends.
Inbox-Shrink to Fit: Automatically adjust message length to support compliance and optimal SMS formatting.
Inbox-Dashboard: Monitor reply volume, response rates, and engagement trends in a unified view.
AI Message Goals: Create messages with outcome-based guidance tailored to fundraising and engagement objectives.
Integrations
Engaging Networks: Sync opted-in supporters and activate audiences without manual imports or spreadsheets.
Blackbaud Fundraising CRM™: Connect contact and donation data to strengthen personalization, segmentation, and reporting.
Funraisin: Capture donor and engagement data in real time to personalize outreach and improve fundraising performance.
Engagement
Omnichannel Reply Notifications: Receive real-time alerts so teams can respond faster and never miss key engagement moments.
Dynamic Images: Personalize MMS campaigns with dynamic visual content tailored to each supporter.
Intelligence & Analytics
Power Segments: Build advanced audience targeting using flexible logic and reusable segmentation rules.
Performance Dashboard: Access real-time campaign analytics to measure results and optimize future sends.
Donation Attribution for EveryAction, NGP Van, Blackbaud Raiser’s Edge NXT, GoFundMe Pro: Attribute donations to campaigns across integrated platforms to measure true ROI.
Security + Productivity
SSO Login: Add secure, streamlined access with single sign-on authentication.
Fast Uploads: Rapidly accelerate list imports and campaign setup with incredible processing speeds.

2025 Highlights

Billions Messages Sent

98% Deliverability Rate

<1 Minute Send 100K+ Messages

5500 Enhancements Shipped

43% Development Speed Increase

10X Increase in Users Leveraging AI Features

14+ Integrations Added/Enhanced

68% Fewer SMS Fallbacks from MMS

Advancing Text Messaging

1. Performance & Deliverability at Scale

2. AI-Powered Campaign Intelligence

3. Advanced Audience & Reply Intelligence

4. Expanded Integrations & Data Connectivity

5. Productivity & Platform Experience

Making It Happen

Advancing Fundraising

AI & Automation

Discover

Intelligent AI Assistant:

Use AI to Generate SMS Fallback:

AI-Powered URL Shortening:

Inbox:

Inbox-AI Reply Classification:

Inbox-AI Suggested Responses:

Inbox-AI Sentiment Analysis of Replies and Filters:

Inbox-Shrink to Fit:

Inbox-Dashboard:

AI Message Goals:

Integrations

Engaging Networks:

Blackbaud Fundraising CRM™:

Funraisin:

Engagement

Omnichannel Reply Notifications:

Dynamic Images:

Intelligence & Analytics

Power Segments:

Performance Dashboard:

Donation Attribution for EveryAction, NGP Van, Blackbaud Raiser’s Edge NXT, GoFundMe Pro:

Security + Productivity

SSO Login:

Fast Uploads:

Advancing
Text Messaging