Release: February 2025
Highlights
1) Keep audiences up-to-date with Edit Segments
Edit a Segment’s conditions to keep it relevant and adaptable as your campaign evolves. Easily modify conditions and see real-time audience calculations directly from your Segments view to save you time when you’re updating audiences for the new year.
2) Login to Tatango via SSO
Our new Enterprise Login capability enables you to authenticate (using SSO) into Tatango via your organization’s preferred Identify Provider (IDP) ensuring a more secure and seamless login experience. Reach out to your CSM for details including pricing information!
3) Deliver content optimized to your subscribers’ devices
Fine-tune your audience targeting and content based on the operating system of their devices like iOS or Android. Phone Family segmentation puts you in control to optimize your Subscribers experiences and drive the best results.
Other Updates
1) Data Hub Enhancements
The Updated Subscribers Report is a new report designed to provide a detailed record of subscriber updates within your Tatango account including any newly added subscribers as well as any changes to existing subscribers. This report, generated daily, helps you monitor list health and track changes in subscriber data over time. Review developer documentation for more details.
Replies with emojis, combined text & emojis, and reactions now available in Tatango Data Hub reports.
2) Integration Updates
FundraiseUp: Now provides you more control over re-subscription behavior. You can now configure whether contacts who are currently opted out are resubscribed after completing an opt-in action, like submitting a donation form.
ActiveCampaign: Updated to provide more MMS message content flexibility.
- Send long-form MMS content: The character limit has been expanded to 5,000 characters, so users can include all the details and storytelling needed in a single message.
- Attachment ID is no longer required to send an MMS.
