Political SMS Marketing · SMS Marketing Platforms

Tatango vs. Attentive Comparison (Why Tatango Wins)

Mar 12, 2021

attentive vs. tatango comparison

There are many options when it comes to SMS marketing platforms. They may all seem very similar on the surface, but if you examine them more deeply, you’ll see they’re all very different. Many are built with a specific type of client or user in mind.

Businesses should first identify their needs and expectations before they start the demo process. If your business is shopping for an SMS marketing solution, it’s important to determine your specific needs, prepare the right questions, and do your due diligence to make the best decision for your organization and SMS marketing efforts.

To help you identify which solution is best for you, we created a cheat sheet to compare Tatango and Attentive solutions. Keep reading to determine the best option to help your organization create powerful SMS marketing campaigns for your subscribers.


About Attentive

Attentive is a text message marketing solution designed for brands like retailers. The Attentive solution is built to help brands strategize their SMS campaigns to promote growth. Additionally, this solution allows for two-way journeys and integration with third-party vendors.


About Tatango

Tatango is an industry-leading SMS marketing platform that has been providing superior technology to political groups and organizations for more than 13 years. This state-of-the-art solution is powerfully built yet easy to use. With the Tatango platform, political groups, candidates, and advocacy organizations can segment their subscribers, create automated campaigns, and pull detailed reports to help improve ROI with every SMS message sent.

political fundraising SMS marketing 1


Tatango vs. Attentive

With the introductions out of the way, let’s dive deeper into these SMS messaging solutions to help you make an informed decision for your organization. Pro shopping tip: jot down a quick list of your must-have features and then compare them as you read to be sure that you are choosing the right solution for your business.


Tatango vs. Attentive: Experience

Tatango has been an industry leader for over 13 years. The Tatango solution has been a pioneer in SMS marketing, including establishing SMS best practices and creating the standard for other new technology services within the text message industry. Tatango brings with it a repository of expertise and data to help clients create the best text message marketing campaigns. For those looking to work with a technology solution that has withstood the test of time, Tatango is a clear choice. Organizations looking for a newer solution may want to consider Attentive, founded in 2016.



Tatango vs. Attentive: Diverse Customer Bases

While Attentive works with brands, the Tatango solution supports federal, state, and local political candidates, groups, and nonprofit organizations. The Tatango technology is built to accommodate unique use cases and ensure that every type of organization can meet its communication goals with SMS messaging.

Political Fundraising with ActBlue and Tatango - Subscriber Segmenting


Tatango vs. Attentive: Usability

The Tatango solution has been perfectly crafted over the past 13 years to ensure that clients with many subscribers and a high volume of messages can use it easily and effectively. Tatango’s solution is frequently stress-tested to ensure it can meet the strenuous demand of national political clients and nonprofit organizations who send out large amounts of urgent text messages. Ensuring that your software can send large amounts of text messages to your subscribers is vital when choosing the best solution for your needs.

Raising Political Donations Using Tatango 3


Tatango vs. Attentive: Speed

As we mentioned, the Tatango platform is built with every type of use case in mind. Its goal is to ensure that clients of all sizes receive the same excellent product. The Tatango solution boasts extremely fast messaging speeds and allows customers to send 100,000 texts per minute—that’s 6 million text messages per hour! The Tatango solution is 33 times faster than its closest competitor. If your organization has a large list of subscribers and will require frequent communication with supporters, it’s crucial to ask about messaging speed with every SMS marketing platform you’re considering.



Tatango vs. Attentive: Customer Service

Tatango works with political candidates and organizations of various sizes and understands that support and customer service needs may vary. Tatango provides success managers to every client to ensure their unique needs and goals are met. Retail chains, fast food restaurants, and senate candidates all communicate differently with their subscribers. Tatango’s industry-qualified success managers ensure no question goes unanswered.

Raising Political Donations Using Tatango 1


Tatango vs. Attentive: Security

Trusted for over 13 years, Tatango offers the highest level of security in the SMS marketing industry. The solution ensures that all communication between the organization and its subscribers is safe and secure. It’s built and maintained to meet all CTIA and TCPA guidelines, ensuring no violations and safeguarding clients from lawsuits and fines. Most importantly, subscriber data and personal information are safely stored within the system with no possibility of breaches.


Learn More About Tatango

We hope to have cleared up any confusion you may have had about differences between the Tatango SMS marketing platform and Attentive. Our goal is to make your life (and business) easier, even if you’re not yet our client. If you’d like to learn more about our solution or need further clarification on any of our features or functionalities, we’d love to chat.

Fill out a short form about your organization to help us match you with the correct SMS marketing professional for your industry and help you meet your SMS marketing goals.

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