Political text messaging has taken the election world by storm. Texting is extremely direct and reliable, especially compared to emails (which are often filtered to junk or spam folders) or vague television ads. Almost all SMS messages are read within three minutes of being sent. The marketing text message open rate is impressive, sitting at 99%. For these reasons, SMS messages have become central to most political campaigns these days.
It’s no secret that candidates must have an effective fundraising strategy in place to stand a fighting chance. Without financial support, even the best candidates and ideas could be overlooked. Political donations make it possible to get a candidate’s views and proposed policies in front of the American people and help enact change within our communities.
One political fundraising tool that many conservative candidates and organizations use is WinRed. In this blog post, learn more about SMS fundraising with WinRed, and how integrating these technologies leads to more donations, votes, and wins.
Fundraising with SMS Messages
Political campaigns have learned that the most effective and efficient way to run a fundraising campaign is to use political SMS marketing software. SMS software allows political groups, candidates, and organizations to send mass text messages with unique messaging for each audience, location, and cause. A candidate can speak directly to donors and create compelling messages to boost their campaign’s donation efforts.
On average, our clients see an ROI of $5 in donations for every $1 spent on text marketing.
For well over a decade, Tatango has been a leading expert in SMS marketing. Our software integrates seamlessly with all major political fundraising tools, including WinRed, a GOP fundraising software, to make it simple for supporters to donate via SMS messages.
Let’s take a closer look at Tatango and WinRed and break down how using these platforms will net the best ROI on your Republican campaign fundraising efforts. We work with our political clients to maximize their donations coming from contributions by major donors and grassroots efforts across the United States—and we can help you do the same.
What is WinRed?
WinRed is a conservative fundraising software endorsed by the Republican National Committee. The WinRed fundraising software focuses on smaller GOP text donations and helps the Republican party branch into the grassroots fundraising space. WinRed took in an impressive $130 million in the first quarter of 2020.
WinRed is the ideal software for Republican candidates who wish to focus their SMS fundraising efforts on grassroots donations. The WinRed platform has partnered with Tatango to create a more streamlined and efficient Republican text fundraising process to maximize every campaign’s ROI. With this integration, a campaign can send an SMS message to a supporter, and that supporter can easily donate via text message.
WinRed vs. ActBlue
You may have heard of another political fundraising tool, ActBlue. WinRed was created to compete with this grassroots fundraising platform, favored by the Democratic party. One significant difference between WinRed and ActBlue is that WinRed doesn’t disclose donation levels, though both organizations help candidates raise donations.
What is Tatango?
Tatango provides a platform for political candidates to create mass texting campaigns. Tatango helps candidates send automated SMS messages directly to the mobile device of every subscriber who has consented to receive texts from those candidates. Tatango was established over 14 years ago. Today we’re the political SMS marketing industry leader, partnering with many popular political campaigns, enterprise brands, restaurants, and nonprofit organizations.
SMS marketing helps your campaign control the message entirely. With SMS software, you can speak to your supporters without any risk or fear of censorship. The Tatango platform is simple to use, so your campaign staff can focus on crafting compelling messages that boost donations. Our platform and dedicated political texting experts take care of the rest. Here are some more strong reasons why campaigns benefit from SMS texting software.
Integrating Tatango and WinRed
Tatango integrates with WinRed so Republican candidates and organizations can send targeted text message campaigns to their supporters and receive donations directly from their text messages.
No Coding Required
This collaboration doesn’t require any additional back-end coding for campaigns. The WinRed and Tatango integration empowers campaign communications teams to focus on messaging that will grow grassroots support. Campaigns can send targeted messages to supporters, and the donation process is smooth and secure.
Leverage Political SMS Experts
Your dedicated SMS marketing consultant will guide you in creating captivating campaigns to build a database of registered Republican cell phone numbers. Once you have a database of phone numbers, also known as subscribers, you can begin crafting campaigns that will help boost grassroots donations.
The Tatango Design Studio offers assistance in creating eye-catching MMS messages for free, so you can add images, GIFs, videos, and audio files to your text messages to increase donations.
The Tatango platform allows you to segment your audience into groups and create campaigns tailored to specific subscriber demographics. Not all causes resonate with all individuals. With Tatango, you can share your stance on various policies with the groups that care about those issues. Our integration with WinRed gives your audiences the opportunity to financially support the issues they care about most.
Set Up Automated Workflows
Tatango makes it easy for you to run multiple campaigns to your segmented audiences at one time—even if you have no technology experience. You can streamline your campaigns by scheduling out messages days, weeks, and even months in advance. Additionally, you can create custom messages based on actions a subscriber has taken. For example, if you send a message about fundraising and a subscriber donates using the WinRed integration, they’ll instantly receive a thank-you message.
Optimize ROI With Messaging Reports & Analytics
Our goal at Tatango is to ensure you get the greatest return on your SMS marketing investment. Our data and analytics tools help you closely examine what messaging works and what may need some fine-tuning. You can create and export custom reports to share with your team easily. Through the power of data and reporting, you can make changes as needed to help further boost and grow your grassroots fundraising efforts.
Start Political SMS Fundraising Today
We’d love to learn about your political campaign and share with you how the Tatango platform can efficiently help you bring your message to the American people. Tatango makes text marketing simple. We’re ready to help you effectively communicate with your supporters—connect with an SMS marketing and political texting expert today.