Political SMS Marketing

Political SMS Fundraising with EveryAction and Tatango

Jan 18, 2021

Political SMS Fundraising with EveryAction and Tatango

Political text message marketing is now vital to win elections. With just one click, text messages can inspire action from a candidate’s constituents, leading to more donations, volunteers, and votes in critical swing states. SMS marketing is so effective that political groups and organizations see an average return of $5 for every $1 spent with Tatango, the industry’s leading SMS marketing platform.

At Tatango, we have more than 13 years of experience in text message marketing, integrating with the most popular political fundraising tools and customer relationship management tools (CRMs). In this blog post, we walk you through one of our strongest political fundraising integrations: EveryAction and Tatango. 


What Is Tatango?

Tatango is a text message marketing platform that enables political candidates and organizations to send text messages to their subscribers. For example, if someone wants to opt in to receive text messages from a political candidate or organization, they can text a keyword (e.g., “VOTEBLUE”) to a short code belonging to the candidate or organization (e.g., 12345). The candidate or organization can then send that constituent important voter information, event invites, news updates, and fundraising messages.

Political Fundraising with Tatango


What Is EveryAction?

EveryAction is a marketing and compliance tool for world-changing campaigns on the left. EveryAction is an all-in-one fundraising platform and CRM. Its digital fundraising and organization tools help progressive nonprofit and political organizations wage national campaigns and raise millions of dollars in EveryAction donations.

everyaction political fundraising

EveryAction Reviews

EveryAction’s tools are easy to use and are built to drive results.​ EveryAction offers world-class phone and email support, free trainings, and hassle-free onboarding. Below are just a few EveryAction reviews. 

“Before switching to EveryAction, we would get a lot of emails from people annoyed at having to fill out an entire donation form every single time. [With EveryAction], we have the advantage of pre-filled form fields which not only makes supporters happy but also increases our conversion rates!”
– Selina Tran, Digital Strategist at the National Women’s Law Center, EveryAction review

“We utilize a welcome series in EveryAction so we introduce people into our email list, introduce ourselves, talk about our values and then include options for people to self segment into what additional lists they want to be a part of beyond just updates and election reminders. It allows us to immediately communicate with people as soon as people enter into our universe so there’s not a drop off where they won’t get email from us until months later and not remember who or how they got into our system.”
– Jen Tolentino, Director of Policy & Civic Tech at Rock the Vote, EveryAction review

“I think what we ended up being convinced by EveryAction was that its guiding principle was its focus on data—specifically data and interactions of an individual person. That focus could maybe be replicated in other systems, but in EveryAction it seems like it’s what everything is built around.”
– Porter Mason, Director of Digital Strategy, Audubon Society, EveryAction review


How Does Tatango Integrate with EveryAction?

Tatango integrates with EveryAction so that you can seamlessly sync your political SMS marketing campaigns with your CRM and fundraising platform (i.e. EveryAction or its partner, NGPVan).

For example, when a person subscribers to your SMS marketing list, their data is automatically synced with EveryAction. Or, when you send a text message asking for donations, whenever your subscribers take action and donate, their information is automatically synced with EveryAction donations. This allows you to keep your campaigns up to date and segment your audience, tailoring messages to the exact right people based on their donation levels, location, interests, and other demographics.

Tatango has been the industry leader in SMS marketing for the past 13 years, with the best security, send speeds, and customer support response times in the industry. We have dedicated political text messaging specialists who work with our political clients. Tatango makes it easy to run multiple text message campaigns at once, ensuring the right message reaches the right voter at the right time. Additionally, our data and reporting let you take an in-depth look at how your campaigns perform and adjust your messaging accordingly.


Benefits of Using Tatango and EveryAction Together

Below are just a few benefits of using Tatango and EveryAction SMS marketing.

The average political organization sees a $5 return for every $1 spent with Tatango.

political fundraising SMS marketing 1

SMS marketing has a 209% higher response rate than email marketing.

political fundraising SMS marketing 4

People who respond to text messages are 9.6% more likely to vote.

political fundraising SMS marketing 3


Rock the Vote with EveryAction and Tatango

Are you ready to create a successful SMS marketing campaign for a political candidate or organization? At Tatango, we’re designed to help you scale your campaigns, EveryAction fundraising, and voter turnout—efficiently, securely, and effectively. You have a world to change, and we’re here to help you do it.

Jump to Content