MO vs. MT SMS Messaging

Ever heard the term "mobile originated" or "mobile terminated" messaging and scratched your head in confusion? Derek Johnson, CEO of Tatango explains the difference between mobile originated and mobile terminated SMS messaging and even shares with you their popular acronyms.

 

Video Transcription

Hi, Derek Johnson with Tatango.com. Knowing the lingo in SMS marketing is half the battle. One of the things you're going to hear all the time, experts, professionals and people in the industry reference is MT and MO messaging.

MT stands for mobile terminated. MO stands for mobile originated. They're pretty fancy words and acronyms, and I'm going to break it down and tell you what they mean and how you can use them, when talking to an SMS expert.

Here's the difference between the two. MO, mobile originated messaging, means the message that the customer sends in to the system, from their own mobile phone. Pretty easy, mobile originated, originated from the phone and it's getting sent in to an SMS marketing provider, like Tatango. Simple.

MT is mobile terminated messaging. Mobile terminated, which means it gets terminated on the mobile phone. Which means, when you send in, let's say "pizza" to 33733, the message you receive back to the mobile phone is the mobile terminated message because it ends on the phone. So this text for 50% off a large pizza.

So now if you combine the two. You have a mobile originated message coming from a customer saying "pizza" which is what we call a keyword in the industry. You text that to a short code. Then the short code will send back a message to the customer, which is an MT, a mobile terminated message, which will have the discount or promotion.

Now you're a mobile marketing or SMS marketing expert because you now know the difference between mobile originated messages and mobile terminated messages.

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