In the video above, Tatango CEO Derek Johnson answers the question, “What is a mobile originated message?” Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library; click here to browse.
The Two Types of Mobile Messages
In mobile messaging, there are two types of messages: a mobile originated message (MO) and a mobile terminated message (MT). These terms were created many years ago by the wireless carriers (such as AT&T and T-Mobile) to describe messaging to and from opted-in subscribers.
So what’s the difference?
A mobile originated message is a message that originates from a mobile phone. Conversely, a mobile terminated message is a message sent from the SMS provider (or brand) to the phone.
Example of a Mobile Originated Message
To illustrate an example, let’s use Champ Sport’s text program. To subscribe to Champs Sport’s text message program, consumers text the keyword “HELLO” to 88757. In this scenario, “HELLO” is a mobile originated message, and the response from Champs Sports is a mobile terminated message.
To learn more about mobile originated and mobile terminated messages, check out our related video: What’s the Difference Between MO vs MT?