Text Message Marketing Resources > QA Videos > What’s the Difference Between MO vs MT?

What’s the Difference Between MO vs MT?



In the video above, Tatango CEO Derek Johnson discusses the difference between mobile originated (MO) messages and mobile terminated (MT) messages. Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library; click hereΒ to browse.

What is a Mobile Originated (MO) Message?

A mobile originated message is one that comes directly from a mobile phone. For example, if you are at an event and you text an SMS keyword to a short code in order to win a giveaway, that is considered a mobile originated message. Any text message that comes from an individual’s mobile device to a brand is mobile originated.

What is a Mobile Terminated Message?

A mobile terminated message is an automated text message that comes from a brand to a consumer’s cell phone. For example, when a retailer is having a huge clearance event and they text message their customers a hyperlink to easily shop, that is a mobile terminated message. Any text message that originates from a brand and lands in a mobile device is considered mobile terminated.

What is the Difference Between Mobile Originated (MO) and Mobile Terminated (MT)?

The difference is very simple; they are exact opposites. Mobile originated starts in the mobile phone of the consumer and mobile terminated ends there.

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