Text Message Marketing Resources > QA Videos > What Is A2P Messaging?

What Is A2P Messaging?



In the video above, Tatango CEO Derek Johnson explains what the term A2P messaging stands for. Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library, click here to browse.


What Does A2P Stand For?

Before we jump into A2P messaging, let’s define what the acronym stands for. A2P stands for application to person.


What is A2P Messaging?

A2P messaging is a message that comes from an application, like Tatango, and goes to an individual/person. On the other hand, you have P2P messaging which is a person-to-person message, like we communicate every day with our friends.

When a brand like Tea Collection utilizes mobile marketing software to send an MMS marketing message to its customers, this is an example of A2P messaging.

See the A2P messaging example below:

A2P messaging is a great way to communicate with your customers and boost sales! Let’s chat about how Tatango can help you connect with your customers through A2P text message marketing.

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