In the video above, Tatango CEO Derek Johnson explains what the term A2P messaging stands for. Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library, click here to browse.
What Does A2P Stand For?
Before we jump into A2P messaging, let’s define what the acronym stands for. A2P stands for application to person.
What is A2P Messaging?
A2P messaging is a message that comes from an application, like Tatango, and goes to an individual/person. On the other hand, you have P2P messaging which is a person-to-person message, like we communicate every day with our friends.
See the A2P messaging example below: