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What is MMS Messaging?



In the video above, Tatango CEO Derek Johnson explains what exactly an MMS message is and how it is different from an SMS message. Prefer to read instead? No problem, please see the post below. You can also find answers to all of your MMS and SMS marketing questions in our Q&A video library; click hereΒ to browse.


What Does MMS Stand For?

First, let’s start off by defining what MMS stands for. MMS stands for Multi-Media Messaging Service. Oftentimes, MMS messaging is compared to SMS text messaging. But, is there a difference? Yes, there is, and many brands actually prefer MMS messaging.


What is the Difference Between MMS and SMS Messaging?

MMS messages give brands a wider range of features that a simple SMS text message lacks. This is why companies prefer to use MMS messages. The three main differences between an MMS and SMS message are:

1. Subject line. An MMS message allows you to utilize a subject line, like the example below. At Tatango, the subject line can be up to about 40 characters, which allows a brand to really hook the customer and entice them to keep reading the message. On some mobile phones, the subject line is also bold, so it really attracts the customer’s attention to the message. In an SMS message, a subject line is not an option.

2. Character limit. In an SMS message, there’s a limit of 160 characters per message. With an MMS message, Tatango allows up to 5,000 characters of text, as you can see in the example below. (Note that in the video, we state 500 characters of text, but that amount has since grown significantly.) This gives organizations the opportunity to clearly and accurately get their message across.

3. Media content. MMS messaging allows you to include a file or media content, like the example below. Popular media examples include video, image, GIF, vCard, or even a sound file. This is why a lot of them choose MMS over SMS messaging.

Both SMS and MMS messages are ways that companies and organizations can communicate with their members and customers. But, most brands prefer MMS messages as they have more opportunity for creativity in order to catch the eye of the consumer. You can see why that’s pretty powerful for a brand, especially if they want to get the word out and show their product.

Are you ready to start crafting eye-catching MMS messages for your customers? Click here to learn how Tatango can help.

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