Tatango Breaks Barrier with 5000 Character Limit

Here at Tatango, we have come out with yet another unique service that will greatly enhance the text message marketing experiences for both brands and their customers.

Where MMS messages could traditionally contain only a maximum of 500 characters, Tatango has now increased that limit to no less than 5000 characters. This newly set limit will greatly increase the possibilities for marketers to spread their messages. 

Before we go into more details. It is worth to take a look at what MMS marketing messages actually are, and how they are different from SMS messages.

The Differences Between SMS and MMS Marketing Messages

SMS messages are send by brands who want to inform their customers about promotions, new products and other marketing related topics. These messages can include plain text, phone numbers and clickable links. They have a limit of 160 characters.

Alternatively, in order to give customers a better texting experience, brands can also choose to send MMS messages to their customers. These messages provide a more enriched experience, because they can contain media elements such as videos and images, and their character limit has always been set at 500 characters. However, that is now about to change thanks to Tatango’s new feature.

Tatango Is the First to Offer a 5000 Character Limit for MMS Messages

MMS marketing messages could traditionally only contain 500 characters of text. We say traditionally, because Tatango is now breaking through  that barrier with a brand new MMS service that lets brands use up to 5000 characters.

Here at Tatango we understand the need for marketers to be able to personalize their messages as much as possible. While some brands like to keep it short, there are others who have a bigger story to tell when they message their customers. With the help of this increased character limit service, those companies now have a lot more freedom about what kind of messages they want to send out.  

This MMS messaging feature will become available to all Tatango clients at July 10, 2018. More details can be obtained by contacting Tatango at http://www.tatango.com/contact

About Tatango

Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world.

Tatango is a privately held corporation headquartered in Seattle, WA, with investments from the Seattle Alliance of Angels.


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