In the video above, Tatango CEO Derek Johnson discusses the best way to grow SMS subscribers. Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library; click here to browse.
What Is the Best Way to Grow SMS Subscribers?
A commonly asked question at Tatango is: “How do I grow SMS subscribers?” A brand can craft the best SMS marketing messages in the world, but if their SMS list isn’t substantial, their SMS marketing is not going to be effective. At Tatango, we believe that the best way to grow an SMS subscriber list is to provide an opt-in incentive. Opt-in incentives offer immediate value for a subscriber in exchange for their phone number and subscription.
Grow SMS Subscribers With Opt-in Incentives
Providing an opt-in incentive increases consumer willingness to subscribe by more than 520%, compared to not providing an opt-in incentive at all. Consumers are more willing to provide personal information, like their phone number, when there is an immediate benefit. When advertising an SMS campaign, the best practice is to structure the advertisement to emphasize the opt-in incentive, call-to-action, and instructions to join. If a pizza restaurant wanted to create an advertisement to increase its SMS subscribers, it might include language such as, “Get a free pizza when you join our mobile club. Text PIZZA to 12345 to join.”
SMS Marketing Opt-In Examples
To illustrate how brands are using opt-in incentives to grow their SMS subscribers, check out the examples below and our post with more examples, 31 Amazing SMS Marketing Website Pop-Up Examples.
Jack in the Box, a fast-food chain, uses an SMS marketing pop-up offering a free egg roll with any purchase when subscribers sign up to Jack in the Box’s text message program.
Bebe, a women’s retail brand, uses an SMS marketing pop-up where subscribers can unlock a 20% off discount when they sign up for Bebe’s text message program.
Anthropologie, an American clothing retailer, drives the incentive to sign up for its text messaging program by using an SMS marketing pop-up offering free shipping on the customer’s next order.
Learn more about SMS Marketing
Check out these additional SMS marketing articles for tips and tricks to grow your SMS marketing list faster.