In the video above, Tatango CEO Derek Johnson answers the question, “How do recruitment agencies use SMS marketing?” If reading is more convenient for you, feel free to scan the summary below. You can also find answers to all your SMS marketing questions in our Q&A video library.
Recruitment agencies use SMS marketing in two significant ways: single-message programs and recurring-message campaigns.
Single-message programs consist of—you guessed it—one message. When someone is interested in receiving more information they can text a key phrase to a given short code, which will trigger a response with more information and perhaps a link to a web page. For example, a billboard or TV ad for a pizza chain might say, “Text the word PIZZA to 12345 if you’re interested in working with us.” When a candidate texts that keyword to the short code provided, they’ll receive a message with a link to the application page on the pizza chain’s website. This is the more common form of SMS marketing used to recruit job candidates.
Recurring-message campaigns are less common for recruitment. These campaigns are more passive and longer term. For example, a billboard ad promoting a job opportunity feed for a job posting platform says, “Sign up for our job messaging program. Text JOBS to 12345.” Anyone interested can send a text to opt in to a recurring feed, adding their phone number to a database of people who want to receive job postings. Every time there’s a new opening, the job posting goes out to everyone on the list. Recipients can stay on the feed indefinitely or unsubscribe at any time by replying STOP.
We hope this answers your text message marketing question. If you have other lingering questions, feel free to browse our free text message marketing resources. If you have a more pressing concern or question, don’t hesitate to contact us directly.