In the video above, Tatango CEO Derek Johnson answers the question, “What is an SMS API?” Prefer to read instead? No problem. Please see the post below. You can also find answers to all your SMS marketing questions in our Q&A video library.
What Is an SMS API?
Developers use SMS APIs (application programming interface) to integrate SMS or MMS messaging into existing software. For example, if Uber would want to integrate an SMS feature to alert riders when their car is approaching, they would use an SMS API to integrate messaging capabilities into their existing software.
The example below shows how DoorDash uses an SMS API to trigger an SMS notification that alerts a customer when their Dasher is approaching. DoorDash uses an SMS long code for delivery updates and transactional messaging. For more information about SMS long codes, check out our post, What is an SMS Long Code?
What Is an SMS API for an SMS Software Provider?
An SMS marketing provider like Tatango provides a software solution that enables marketers to create, build, and launch SMS marketing campaigns. The APIs that Tatango provides allow developers and marketers to collect information, manage subscribers’ phone numbers, and send and receive messages. A strict SMS API doesn’t contain any of the marketing tools or the software on top of the messaging infrastructure.
An SMS API is a great solution for developers who want to integrate SMS capabilities into existing software. A solution like Tatango offers many APIs that can be used to complement the software, rather than the actual messaging component itself.