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In the video above, Tatango CEO Derek Johnson answers the question: “What is SMPP messaging?” Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library; click here to browse.
What Is SMPP Messaging?
“Short Message Peer-to-Peer” (SMPP) is the type of messaging method of using a phone number to send messages to another person’s phone number. It’s the most common type of protocol messaging and it’s the same method people use to text other people. For example, if someone wants to text someone, they write the message and then send the message using a phone number. This is considered SMPP messaging.
What Is SMTP Messaging?
SMPP messaging is not to be confused with “Simple Mail Transfer Protocol” (SMTP), which is the type of messaging method of using an email service or gateway to send a text message. For example, if someone wanted to send a message to 425-425-4254 via email, they could send an email to 4254254254@att.net or whichever email domain they are using. When the email is sent, it’s sent using an email gateway and then in result, shows up as a text message. This messaging used to be much more popular ten years ago and has since become somewhat obsolete due to the widespread adoption of mobile phones.
About Tatango
Tatango is comprised of a team of seasoned text message marketing experts located in Seattle. Our passion is to help brands and organizations solve their text message marketing challenges, build their SMS marketing campaigns, and increase revenue with the channel that consumers engage with most.
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