Text Message Marketing Resources > QA Videos > What is a Wireless Carrier Lookup?

What is a Wireless Carrier Lookup?



In the video above, Tatango CEO Derek Johnson answers the question: “What is a wireless carrier lookup?” Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library; click here to browse.


What Is a Wireless Carrier Lookup?

When sending text messages, an SMS software provider, like Tatango, needs to understand which wireless carrier (i.e. AT&T, Verizon, etc.) the mobile subscriber is using. To gain this info, an SMS software provider must conduct a wireless carrier lookup.

For example, if a software provider wanted to find out which wireless carrier the phone number 555-555-1234 belonged to, it would conduct a wireless carrier lookup. When the lookup is conducted, it returns a “carrier ID” that corresponds to that specific phone number and wireless carrier. SMS software providers use wireless carrier lookup information to send text messages accurately to mobile subscribers of text message marketing campaigns. 

The wireless carrier lookup process can also happen in reverse. For example, if a mobile phone user sends an SMS message to a text marketing campaign, the wireless carrier lookup occurs. There are also other certain situations where text marketing providers will use a wireless carrier lookup to gain information in order to send messages accurately. This can occur during the opt-in process via a keyword or a web form opt-in, or in other parts of a text message marketing campaign. The types of messages that a software provider is sending, and how a text message marketing campaign is set up, determines how and when text marketing providers use a wireless carrier lookup.

Simply put, a wireless carrier lookup allows a text marketing provider to understand what wireless carrier a phone number belongs to.


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