Common SMS Keyword Mistakes

Want to know how to do a quick test, which shows you if your SMS provider really has their system dialed in? Derek Johnson, CEO of Tatango explains how to do this quick SMS keyword test, which will help you pick the right SMS provider for your businesses marketing campaign.

 

Video Transcription

Hi, Derek Johnson with Tatango.com. In SMS marketing, there's a ton of providers. Some are good. Some are bad. Some are really, really bad. And you, as a business, need to make a decision before you start your SMS campaign which one you're going to go with. And you want to go with the best one you can find. Now, you're going to look at a lot of different factors when selecting an SMS provider, support, messaging speeds, interface, ease of use. There are so many different things. And, obviously, most of those things you can look at on the exterior, the website or test out the website.

One thing a lot of businesses don't look at, though, is a test that I like to run to see and to separate the good ones from the bad ones. Here's the test. I call it the "Common Keyword Mistake Test." Here's how it works. If your keyword is "happyhour" with no spaces, what you want to do is make sure that your SMS provider takes both "happy hour" with the space and "happyhour" without the space, and works for both. This is a pretty simple thing, but it can weed out a lot of bad SMS providers.

Let me show you an example. So, our key word is "happyhour" without a space. If our customer text messages "happy hour" with a space, with a bad SMS provider you're going to get an error. And the error will hurt you because that customer will not be able to join your SMS campaign. And you'd be surprised how many people put a space when there isn't a space there in the actual keyword, or vice versa, if there is a space, they put no space there.

A good SMS provider is, even though your keyword has no space, "happy hour" with a space will work as well. You also want to test to see if putting quotation marks around a keyword or an exclamation point at the end of a keyword, or a period. Any of those will throw off the system as well, these are tells to know if an SMS provider is a good or bad SMS provider. Hopefully this helps.

Video transcription by Speechpad.com