Wet Seal Uses Text Message to Collect Emails from Customers
Email marketing and text message marketing go together like two peas in a pod. Need a good example of a retailer using text messaging to collect customer’s email addresses? If so, we’ve got a treat for you today, as retailer Wet Seal is doing just that, and they’re doing it really well.
First off, why would a retailer want to use text messaging to capture their customer’s email address? Assuming that the retailer wants their customer’s email addresses, it’s hard to collect them from customers when they’re not at their computer. When a retailer’s customer is in front of a computer it’s easy, but what about when they’re not, and you want to collect their email address? That’s where collecting email addresses by using text messaging works really well.
For example, check out how Wet Seal is using text messaging to collect their customer’s emails below. As you can see in their advertisement below, they’re telling customers to text WETSEAL to the short code 35750.
When the Wet Seal customer texts WETSEAL to 77053, they’re sent the following text message. In the text message it confirms that the Wet Seal customer has signed up for their mobile marketing program, but to get the 15% discount, they’d have to respond via text message with their email address. You can see this user flow below.
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Need more examples of businesses using text messaging to collect their customer’s email address? Check out the blog posts we’ve done on the following businesses that have used text messaging to collect email from their customers.
I’m impressed with Wet Seals SMS marketing efforts not only because they’re using text messaging to collect their customer’s email addresses, but as I was doing research for this article, check out how many different SMS advertisements I found for this retailer’s SMS marketing campaign below. Pretty impressive for a retail SMS marketing campaign.
Oh yea, they also are pretty gangster when it came to migrating their customers to a new SMS short code, as you can see here.