When it comes to a brand switching SMS short codes on their subscribers, most of the time the message sent to subscribers is pretty boring. While the CTIA guidelines require some certain disclosures when migrating SMS subscribers from one short code to another, they definitely don’t require you to make the message boring. Wet Seal decided to spice up their message to SMS subscribers, by putting in a little bit of humor that would appeal to their target demographic. What do you think, good idea? Let us know in the comments below.
Confused as to what a short code is? Check out this video.