SMS Marketing Case Studies
TMZ Text-to-Win Contest Generates 300,000 Entries!
During Spring Sweeps in 2016, TMZ ran a text-to-win contest that generated 300,000 entries. The crazy part is that Spring Sweeps is only 11 days long, which means there was an average of 27,272 text-to-win entries each day!
H&M Uses SMS to Increase Email Subscriber Database
Did you know that 22% of retailers use SMS to increase their email subscriber databases? It’s true! How does it work? It’s actually pretty simple, retailers advertise for their customers to text their email address to their SMS short code to be subscribed to their email marketing list. For example, they’d tell customers to …
Retailer Experiences 94% Mobile Coupon Redemption Rate
It’s common that brands can see as much as 3-5X better coupon redemption rates when comparing SMS couponing to email couponing. Tatango has found a retailer though that has achieved an extremely impressive mobile coupon redemption rate. As reported by Experian, this 101 location retailer has on average seen a 94% mobile coupon redemption …
Chevrolet Dealership Uses SMS Contests to Generate Leads
One of the most popular SMS marketing case studies on the Tatango blog is about how Ford’s SMS marketing campaign generated a 15.4% conversion rate. Not to be outdone, the Nimnicht Family of Dealerships in Florida, launched their very own SMS marketing campaign to generate leads.
Retail Text Messaging Campaign Generates $108 in Sales Per Subscriber
Have you been looking for a really good retail text message marketing case study? If so you’re in luck today, as we here at Tatango have found a great retail text messaging case study for you! As reported by Experian, this 101 location retailer generated $108.19 in new revenue directly tied to text messaging subscribers. Pretty impressive …
Seattle Radio Station Generates 50,000 SMS Interactions Every Month
Looking for a radio station SMS marketing case study? Look no further, as we have a great radio SMS marketing case study from our friends right here in Seattle, KUBE 93 FM. The radio station offers a mix of personality-driven DJs and current-based hit driven R&B/Hip-Hop music. The studio is actually very close to Tatango’s …
SMS Ranks #1 Mobile Messaging Type Among Enterprise Businesses
Whoa! Here at Tatango we know SMS marketing is popular, but we had no clue it was as popular as this recent survey of enterprise businesses done by Message Systems says it is. According to the survey of enterprise business employees at the director level or higher in key departments that have a major influence …
Jamba Juice SMS Loyalty Program Hits 1 Million Members
Have you opted-in to Jamba Juice’s SMS loyalty program yet? If you have, you’re now in good company, as their SMS loyalty program has over 1 million subscribers. That’s pretty impressive for a chain of only approximately 287 company-owned stores and 517 franchise-operated stores in the United States of America.
50,000 Text WORK to 82623 to Join Bernie Sanders’ SMS Campaign
It’s no surprise that with a recent poll finding that one in five voters (19%) said the best way to reach them was with a text message, that presidential candidates for the 2016 election are using text messaging. Not to be left behind, Bernie Sanders is using text messaging to communicate to his supporters. Just how …
Retailer’s Text Messaging Campaign Generates $37 Million in Sales
Here at Tatango we’ve written about some pretty impressive results from retail text messaging campaigns. For example, have you seen how this one retailer was able to generate $7.2 million in new sales from text message marketing. Not to be outdone, a retailer recently reported that they’ve exceeded $37 million in new sales, directly …