MMS messages and SMS messages are two highly effective ways that brands can connect with their customers. These two methods have become synonymous in the text message marketing world, but these methods are different. MMS messages provide some serious benefits (that SMS messages lack) to your marketing efforts.
Benefits of MMS Messages
Below are just a few benefits of MMS messages:
- Character limit. Tatango allows for 5,000 characters of text per MMS message, compared to an SMS message that only allows 160 characters. Using MMS messaging is a great way to ensure that your brand’s message is clearly and eloquently delivered.
- Subject line. MMS messages allow for a subject line, which is another great way to catch your customers’ attention. Tatango allows for up to 40 characters within the subject line.
- Media content. When sending an MMS message, a brand has the opportunity to add media content, like a video, image, GIF, vCard, or even a sound file.
Top MMS Marketing Message Examples
Okay, we won’t make you wait any longer. Below are some of the best MMS messages of 2020 (so far) and what each company did to take advantage of the unique capabilities of MMS messages.
Supergoop! is a skincare company that is dedicated to creating SPF products that are clean, feel good, and protect skin from the sun. A vital element of the Supergoop brand is its bold colors, a bright yellow, and a vibrant blue. This skincare line utilizes MMS messaging to send their customers eye-catching images with their products, as well as the offer, both in the graphic and in the body of the MMS message.
Sonic is a drive-in fast-food restaurant that features a wide range of meals, desserts, and drinks. This fast-food chain takes advance of MMS messaging by showcasing their limited-edition Red Bull slushies, which is a wonderful way to catch the eye of the consumer. Sonic focuses on the limited-edition product in the image and takes advantage of promoting its mobile app in the body of the MMS message by offering half off the price anytime the beverage is ordered through the app.
3. Humane Society of America
The Humane Society of America is a non-profit organization that fights to end the suffering of all animals. This organization takes advantage of the long character limit of MMS messages by sending a detailed update regarding the COVID-19 pandemic and what subscribers can do to help animals in this critical time. Additionally, they’ve included a photo of a furry friend (arguably the best way to catch a reader’s attention).
4. Jos A Bank
Jos A Bank is a retailer focusing on men’s clothing and accessories, particularly known for off-the-rack and custom-made men’s suits. This retailer takes advantage of the subject line capabilities of an MMS message in order to promote a must-have sale. Although, they did not use all of their 5,000 characters, sometimes less is more. The message call-to-action is clearly stated and spaced for easy access.
5. Olive Garden
Olive Garden is an American casual dining restaurant chain specializing in Italian-American cuisine. This restaurant chain takes advantage of all the MMS marketing benefits by utilizing a bold title stating their Valentine’s Day promotion, an image illustrating the promotion, and a lengthy message outlining what the promotion entails.
6. Papa John’s
Papa John’s is an American pizza restaurant franchise. Papa John’s takes advantage of MMS messages by using images to entice customers with the mouthwatering heart-shaped pizza, the pizza chain’s popular Valentine’s Day special. As pictured above the message also includes the details of the special and a hyperlink to the place an order.
Subway is an American privately held restaurant franchise that primarily sells submarine sandwiches and salads. Like many restaurants, Subway takes advantage of MMS messages media content capabilities to advertise their delicious footlong sub promotion.
8. Lane Bryant
Lane Bryant is a United States retail women’s clothing store chain focusing on plus-size clothing. This clothing store sent its customers an MMS message with an eye-catching all-caps subject line to attract attention and interest. Additionally, Lane Bryant takes advantage of the lengthy character limit to ensure their customers know the details of the promotion and savings.
9. Jamba Juice
Jamba Juice is a company that produces blended fruit and vegetable juices, smoothies, and similar products. This company uses the subject line and character limit of MMS messages to communicate important updates to its customers as well as send special promotions and coupons.
CB2 is a retailer offering home furnishings in modern styles, plus accessories, decor, storage, and wallpapers. This modern retailer offers clean and minimal styles and takes advantage of MMS messaging capabilities by creating a simple graphic depicting a pendant light and a promotion for 25% off all lighting. Like many brands, they add additional perks and benefits like free furniture delivery.
11. Tea Collection
Tea Collection is a retailer who travels the world to bring its customers globally inspired, well-made kids clothes for all of life’s adventures. This brand utilizes MMS messaging by sending subscribers an eye-catching photo, text that describes the promotion, and a link to shop their dress sale.
Lively is a retailer that focuses on bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. This brand uses the media feature of MMS messaging by designing a graphic highlighting a review and picturing the item mentioned. Additionally, they have a great hyperlink preview featuring the brand’s best sellers.
Eloquii is an online plus-size clothing store featuring women’s plus size fashion, clothes, and accessories. The retailer utilizes MMS messaging in a personalized way to remind its customers that they have items in their cart and that they might be gone soon. Eloquii also features an eye-catching image to grab the attention of the reader.
14. Function of Beauty
Function of Beauty is a personalized hair-care brand selling products that are cruelty-free, sulfate-free, and paraben-free. This brand’s marketing is very thought-provoking by comparing a custom coffee order to a custom shampoo. Function of Beauty utilizes the media content capabilities of MMS messaging to highlight a customer review placed over a flat lay of their brightly colored shampoos.
15. Urban Decay
Urban Decay is a cruelty-free, high-pigment makeup brand, widely known for its setting spray. Urban Decay uses media content to catch the reader’s attention and to make sure they know that their famous setting spray is on sale. Lower in the text of the MMS message, the brand highlights in all capital letters that the promotion is time-sensitive.
16. Intelligent Blends
Intelligent Blends is an innovative co-packer, manufacturer, and solutions provider for the rapidly growing single-serve beverage market. This brand utilizes MMS messaging to send their subscribers a Memorial Day graphic and message, thanking all troops who have served or are currently serving. Additionally, Intelligent Blends offers its customers a site-wide discount in honor of the Memorial Day holiday.
17. Cynthia Rowley
Cynthia Rowley is a leading global lifestyle brand built on the philosophy that fashion should be an adventure. This brand keeps its MMS message character count to a minimum—short, sweet, and to the point. Cynthia Rowley’s MMS messaging relies heavily on its media content capabilities with an eye-catching photo of a garment.
18. Jack In The Box
Jack In The Box is an American fast-food restaurant, founded in 1951 in San Diego, California. Like many brands in the food-service industry, the restaurant chain takes advantage of the media content functionality of MMS by enticing subscribers with a mouth-watering photo of Jumbo Jack and the promotion. The text in the MMS message reiterates what the graphic says, linking to nearby locations.
19. Festival Foods
Festival Foods is a family- and employee-owned grocery company operating stores throughout Wisconsin. This grocery store provides its subscribers with some serious value, an image of a meal, a link to the recipe of that meal, and a promotion for a $5 Rotisserie Chicken.
20. Conservation International
Conservation International is an American nonprofit environmental organization headquartered in Arlington, Virginia. This organization sends its supporters personalized MMS messages. The example above gives the subscriber the opportunity to send a “thank you” message to a wildlife ranger and provides a photo of a ranger as well.
Pawz was created to raise money for euthanasia awareness and saving animals by selling cute tee shirts. This brand’s vision is clearly visible throughout its MMS marketing messages. The example above shows an owner and pup duo with matching shirts and the MMS text outlines reasons to love dogs. Additionally, the call to action is to support and shop!
Michaels is a specialty retail company focusing on art supply, home decor, and custom framing. This art supply store utilizes MMS messaging to inspire its subscribers to get crafty by sending an image of a summer DIY project, in honor of Tech Week. Michaels provides additional DIY inspiration with a link to Tech Week deals.
23. Tommy John
Tommy John‘s mission is to help make the world a more comfortable place by reinventing undergarments for both men and women. This brand shows off its limited edition prints by using the media content functionality of MMS messaging. The MMS text portion outlines the current promotion, as well as a call to action to shop.
24. Uncommon James
Uncommon James is a collection of timeless, effortless, and sophisticated jewelry for women on-the-go, founded and creatively directed by television personality and fashion entrepreneur Kristin Cavallari. This brand takes full advantage of MMS messaging capabilities by featuring an image of their new jewelry, as well as the hyperlink preview enticing subscribers to shop and earn bonus loyalty points.
25. Pura Vida
Pura Vida is an accessory brand with a mission to provide full-time jobs to artisans worldwide, donating millions to charity through products that give back. Pura Vida’s brand aesthetic is perfectly translated into its MMS message marketing. Pictured above is the launch of the brand’s hair accessories, a cute photo of the products, and a hyperlink preview that shows the variety of scrunchies they have to offer.
Kohl’s is an American department store retail chain with 1,158 locations throughout the United States. This department store, like many others, has seasonal promotions that they communicate to subscribers via MMS messages. Khol’s utilizes the media content feature of MMS messaging by including a photo of a mom and son for the store’s Mother’s Day promotion.
27. Champs Sports
Champs Sports is an American sports retail store that sells apparel, equipment, footwear, and accessories. Champs Sports takes advantage of the lengthy character count within MMS messaging by sharing all the details of their flash sale and the subject line feature. Additionally, this brand uses an eye-catching graphic with a discount as the main attraction.
28. Soko Glam
Soko Glam is an online marketplace that specializes in Korean beauty products. This brand utilizes MMS messaging to spread the word about a time-sensitive sale. Pictured above, Soko Glam is utilizing the media content functionality in MMS messaging to outline the savings options.
Mastering MMS Marketing
We hope these MMS messages inspire you to get more creative with your customer communications. Click here to learn more about Tatango and our product capabilities and functionalities to help you effectively communicate with your customers.