If you’re a retailer looking for some great examples of how other retail websites are using text message marketing, you’re in the right place. We’ve put together a list highlighting 21 retailers that use text message marketing to build loyalty and engage customers, including examples from brands such as Old Navy, Men’s Warehouse, Macy’s, Lord & Taylor, Lane Bryant, and many more.
For even more retail SMS marketing examples, check out our SMS Archives.
What Is Text Message Marketing?
In SMS marketing, brands and organizations use text messaging to send subscribers value-adding content. Consumers opt-in to a brand’s text message marketing campaign to receive alerts, offers, and promotions.
Retail Websites Using Text Message Marketing
The 21 examples in this post highlight a wide variety of retailers using text message marketing to promote deals, products, and services.
1. Old Navy
Old Navy, owned by Gap, is an American clothing and accessories retailing company with over 1,100 stores. The retailer specializes in designing and producing clothing and accessories for children, men, women, and young adults.
The call to action, “GR8 DEALS LETS TEXT!” incentivizes customers to join the Old Navy text program by entering their mobile number on the website opt-in form. Subscribers receive a special welcome deal upon joining and then receive recurring alerts including Old Navy promotions, catalog updates, and exclusive SMS offers. See more at oldnavy.com.
2. New York & Company
New York & Co. is an American wear-to-work retailer selling apparel and accessories for women through a nationwide network of retail stores, outlet stores, and an e-commerce site.
New York & Co. encourages customers to join their text program with the call to action, “Let’s Chat.” By signing up, subscribers receive $25 off a purchase of $75 or more. They’ll also receive recurring alerts about the latest New York & Company deals, trends, and special text offers. See more at nyandcompany.com.
3. Men’s Wearhouse
Men’s Wearhouse is dedicated to helping men look and feel their best. The brand features a wide range of men’s clothing, including suits, dress shirts, sportscoats, big-and-tall sizes, and custom clothing online and at more than 700 store locations.
With the call to action, “Sign up for texts and get an exclusive offer!” Men’s Wearhouse incentivizes customers to join their text program. Subscribers receive an exclusive welcome offer and regular text alerts about the latest Men’s Wearhouse deals, trends, and special SMS offers. See more at menswearhouse.com.
Founded in 1858, Macy’s is an American department store chain that sells designer clothing, handbags, accessories, and more.
Customers can complete the opt-in form on the website to join the Star Rewards program. Subscribers agree to receive regular text message marketing alerts about the latest Macy’s sales and promos, account and delivery updates, and rewards program information. See more at macys.com.
5. Lunds & Byerlys
Lunds & Byerlys is an upscale supermarket chain in the Minneapolis-St. Paul metro area of Minnesota, with 27 locations as of 2019. The stores are known for their great customer service and their deli and bakery. Commonly viewed as high-end grocery shopping, their prices are relatively similar to other retail stores that sell the same brands.
The Lunds & Byerlys retail website features a “Mobile deals” tab inviting customers to sign up for the text club by texting “FRESH” to 55955. Subscribers receive special deals and alerts up to five times per month on their mobile devices. See more at lundsandbyerlys.com.
6. Lord & Taylor
Lord & Taylor is the oldest luxury department store in the US. The flagship store at the Lord & Taylor Building on Fifth Avenue in New York City operated from 1914 until 2019.
Lord & Taylor encourages customers to join their mobile alerts program with the call to action, “Get the inside scoop with Lord & Taylor!” Customers complete a web opt-in form to join and agree to receive recurring text alerts about the latest Lord & Taylor offers, updates, and deals. See more at lordandtaylor.com.
7. Lane Bryant
Lane Bryant is an American retail store chain specializing in plus-size women’s clothing. The company began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin.
The Lane Bryant website invites visitors to join their mobile alerts club via a dedicated sign-up page with the call to action, “Hey Girl, Let’s Text.” Subscribers receive an exclusive welcome deal and recurring updates about exclusive Lane Bryant deals and latest fashion intel on their mobile phones. See more at lanebryant.com.
8. Lands’ End
Founded in 1963, Lands’ End is an American retailer based in Dodgeville, Wisconsin, that specializes in casual clothing, luggage, and home furnishings. Although most of the company’s business consists of mail order and online sales, the company also has retail stores, primarily throughout the Upper Midwest United States and internationally in the UK, Germany, Japan, France, and Austria.
Lands’ End promotes its text message marketing program with a 40% discount on any one item and free shipping on orders of $75 or more. By joining the Lands’ End ANYWHERE program, subscribers receive regular marketing alerts about special savings, sneak peeks, and other updates. See more at landsend.com.
9. Kids Foot Locker
Kids Foot Locker, operated by the Foot Locker brand, is a chain of retail stores specializing in children’s athletic footwear.
The retailer encourages visitors to sign up for their text alert program with the call to action, “Be the first to know about the hottest sneaker drops.” Customers can text “KIDS” to 27407 to opt in. Subscribers receive Kids Foot Locker alerts about new releases, offers, events, and more on their mobile devices. See more at kidsfootlocker.com.
10. K&G Fashion Superstore
Founded in 1989, K&G Fashion Superstore is a retailer offering a wide selection of brand-name apparel, footwear, and accessories for the entire family, discounted up to 60% off department store prices.
The fashion retailer promotes its text message marketing program with the call to action, “Text STYLE to 79999.” Subscribers agree to receive recurring, mobile-exclusive offers and updates about K&G Fashion Superstore deals. See more at kgstores.com.
11. JoS. A. Bank
JoS. A. Bank is a retailer of men’s clothing and accessories in the US, particularly known for off-the-rack and custom-made men’s suits. The collections include 1905, Traveler, TravelTech, and Reserve. Each collection features blazers and sportscoats, shirts, suits, sweaters, and trousers.
The example above features the sign-up form for the text message marketing program on the JoS. A. Bank website. Subscribers receive an exclusive welcome offer and recurring updates about the latest JoS. A. Bank deals. See more at josbank.com.
Gymboree operated a chain of over 1,200 specialty children’s apparel retail stores in the US, Puerto Rico, and Canada. In February 2020, Gymboree relaunched online and at select Children’s Place stores.
The Gymboree website invites visitors to join the text alert program by entering their mobile phone number in the opt-in form. Subscribers agree to receive regular text alerts about Gymboree’s collection launches, special offers, and the latest updates. See more at gymboree.com.
13. Famous Footwear
Famous Footwear is a national chain of retail stores in the US selling branded footwear, generally at a discount from manufacturers’ suggested prices.
Famous Footwear’s rewards program includes a feature that allows subscribers to control preferences for the text alerts they receive from the brand. By subscribing to Famous Footwear’s text message marketing program, customers receive promotions, special offers, and other updates from the brand. See more at famousfootwear.com.
14. Edible Arrangements
Edible Arrangements is a US-based franchising business specializing in fresh fruit arrangements that combine the concept of a fruit basket with designs inspired by floral arrangements.
Edible Arrangements promotes its text message marketing program with an opt-in form and the call to action, “Sign up for promotions and special offers.” Subscribers agree to receive recurring, auto-dialed marketing messages about Edible Arrangement’s latest updates, promotions, and special offers. See more at ediblearrangements.com.
15. David’s Bridal
David’s Bridal is a clothier specializing in wedding dresses, prom gowns, and other formal wear. As the largest US bridal store chain, David’s Bridal currently operates more than 300 stores in 45 states, as well as locations in Canada, the United Kingdom, México, and Puerto Rico.
David’s Bridal promotes its text alert program through its free wedding planning toolkit. Users opt into their text program when they sign up for a David’s Bridal account to download the toolkit. By opting in, they agree to receive regular text alerts about David’s Bridal’s latest deal updates and style arrivals. See more at davidsbridal.com.
Founded in 1983, Chico’s started as a small boutique selling Mexican folk art and apparel in Sanibel Island, Florida. Today, Chico’s primarily sells private-branded clothing for women and offer their own unique sizing style.
Customers can use the web opt-in form to subscribe to the Chico’s Passport Program when creating their shopping account. By subscribing they agree to receive recurring mobile alerts about Chico’s latest deal updates, exclusive offers, and style arrivals. See more at chicos.com.
17. Champs Sports
Champs Sports is an American sporting goods retail store operating as a subsidiary of Foot Locker. Products sold at Champs Sports include apparel, equipment, footwear, and accessories.
A dedicated text alert promotion page on the Champs website invites customers to sign up for the brand’s text club. Customers can text “HELLO” to 88757 to receive a special 20% off welcome offer and recurring text alert updates on the hottest Champs Sports shoe drops and deal. See more at champssports.com.
Founded in 1861, Bloomingdale’s is an American luxury department store chain that specializes in designer clothing, handbags, accessories, and more.
The Bloomingdale’s website includes a mobile alert sign-up form where subscribers can choose what type of alerts they want to receive. When users subscribe, they can opt in to regular promotional alerts, security alerts, and order alerts. See more at bloomingdales.com.
19. Best Buy
Best Buy is a consumer electronics retailer headquartered in Richfield, Minnesota. It was founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music.
Best Buy’s retail website features a dedicated mobile text alert sign-up page designed to gain mobile subscribers. By joining the brand’s text message marketing program, subscribers receive texts about top deals, specials events, news, and updates about everything Best Buy. See more at bestbuy.com.
20. Foot Locker
Foot Locker is a US-based apparel and footwear retailer headquartered in Midtown Manhattan, New York City, with locations in 28 countries. The company operates the eponymous Foot Locker chain of athletic footwear retail outlets along with Kids Foot Locker and Lady Foot Locker stores.
The call to action, “Want easy access to all things sneakers?” encourages website visitors to text “LOCKER” to 31622 to opt into the Foot Locker text alert program. Subscribers receive new release alerts, offers, and more on their mobile devices. See more at footlocker.com.
Fossil is an American fashion designer and manufacturer founded in 1984 by Tom Kartsotis. Based in Richardson, Texas, the company’s brands include Fossil, Relic, BMW, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac. Fossil also makes licensed accessories for brands such as Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.
Customers can sign up for mobile alerts when creating a shopping account on the Fossil website. Subscribers agree to receive recurring text alerts about Fossil promotions, deals, and the latest updates. See more at fossil.com.
Retail and Website Text Message Marketing Resources
Looking for more examples of retailers using text message marketing? Check out our article, Top 10 Retailers Using SMS Marketing.
Interested in more examples of websites using different techniques to grow their SMS subscriber lists? You’re in luck—we’ve compiled a bunch of examples:
- 31 Amazing SMS Marketing Website Pop-Up Examples
- 9 Nonprofit Websites Using SMS Marketing
- 20 Websites Advertising SMS Marketing Campaigns
SMS Marketing Compliance
Promoting your text message marketing program on your website is an excellent way to grow your SMS subscriber list. You can build loyalty and engage customers by offering incentives and providing your customers with regular and value-adding alerts. Whether you have an existing SMS program or are starting one, compliance is essential when gathering web opt-ins. Learn more about staying compliant with our post, SMS Marketing Best Practices for Web Opt-Ins.
If you have any further questions about SMS marketing, contact our SMS marketing experts.