Top 10 Retailers Using SMS Marketing

Top 10 Retailers Using SMS Marketing

Are you a retailer looking for some great examples of how other retailers are using SMS marketing? If so, you’re in luck, as we’ve put together our top 10 examples of retailers using SMS marketing to build loyalty with existing customers and attract new customers. Below, you’ll find SMS marketing examples from retailers such as Bed Bath & Beyond, Express, Bloomingdale’s, Dollar General, Old Navy, Macy’s, and many more.

For more retail SMS marketing examples, check out SMS Archives.

 

What Is SMS Marketing?

SMS marketing is the broad term for a combination of commercial text messaging related practices.

Most brands, when they talk about SMS marketing, mean the practice of sending mass text message alerts to interested consumers. You can compare it with email marketing, only instead of emails, a brand will send out text messages to consumers who have opted in to its mobile marketing campaign.

It’s important to know that in the United States, SMS marketing is a strict opt-in marketing channel, meaning that customers must first give their consent to be sent SMS marketing messages. For more information about SMS marketing rules for retailers, check out our TCPA video series.

 

Retailers Using SMS Marketing

Below are 10 retailers using SMS marketing to promote deals, products, and services.

 

1. Bed Bath & Beyond

Retail SMS Marketing Examples from Bed Bath and Beyond

Bed Bath & Beyond is an American chain of retail stores that specializes in designing and manufacturing home furnishing and domestic products. Bed Bath & Beyond uses SMS marketing to distribute their coupons, promote exclusive offers, and drive traffic to their website. For more information about Bed Bath & Beyond’s SMS marketing alerts, visit their SMS Archives page here.

 

2. Bloomingdale’s

Retail SMS Marketing Examples from Bloomingdales

Bloomingdale’s is an American luxury department store chain founded in 1861 that specializes in designer clothing, handbags, accessories, and more. Bloomingdale’s uses SMS marketing alerts to update their subscribers on new arrivals, trends, sales, and offers. For more information about Bloomingdale’s SMS marketing alerts visit, their SMS Archives page here.

 

3. Dollar General

Retail SMS Marketing Examples from Dollar General

Dollar General is an American chain of variety stores headquartered in Goodlettsville, Tennessee. Dollar General operates more than 15,000 stores in the United States. Dollar General uses SMS marketing alerts to distribute its app, career opportunities, and exclusive offers. For more information about Dollar General’s SMS marketing alerts, visit their SMS Archives page here.

 

4. Dressbarn

Retail SMS Marketing Examples from Dressbarn

Dressbarn is an online women’s clothing retailer specializing in plus-size women’s clothing and accessories. Dressbarn uses SMS marketing alerts to distribute its promotions, catalog updates, and exclusive offers. For more information about Dressbarn’s SMS marketing alerts, visit their SMS Archives page here.

 

5. Express

Retail SMS Marketing Examples from Express

Express is an American fashion retailer that designs and manufactures clothing for young men and women. Express uses SMS marketing alerts to distribute its promotions, store updates, and exclusive offers. For more information about Express’s SMS marketing alerts, visit their SMS Archives page here.

 

6. Kmart

Retail SMS Marketing Examples from KMart

Kmart is a nationwide retailer of electronics, toys, clothing, bedding, furniture, and home decor. Kmart uses SMS marketing alerts to distribute its promotions, share exclusive discounts, and welcome their subscribers. For more information about Kmart’s SMS marketing alerts, visit their SMS Archives page here.

 

7. New York & Co.

Retail SMS Marketing Examples from New York and Company

New York & Co. is an American wear-to-work retailer for women. New York & Co. apparel and accessories are sold through a nationwide network of retail stores, outlet stores, and an e-commerce site. New York & Co. uses SMS marketing alerts to update its subscribers on new arrivals, trends, sales, and special offers. For more information about New York & Co’s SMS marketing alerts, visit their SMS Archives page here.

 

8. Old Navy

Retail SMS Marketing Examples from Old Navy

Old Navy is an American clothing and accessories retailing company owned by Gap Inc. with over 1,100 retail stores. Old Navy uses SMS marketing alerts to distribute its promotions, catalog updates, and exclusive offers. For more information about Old Navy’s SMS marketing alerts, visit their SMS Archives page here.

 

9. The Children’s Place

Retail SMS Marketing Examples from The Childrens Place

Children’s Place is an American specialty retailer of children’s apparel and accessories. The company also markets apparel under the Children’s Place, Place, Baby Place, and Gymboree brand names. Children’s Place uses SMS marketing alerts to distribute its promotions, catalog updates, and exclusive offers. For more information about Children’s Place’s SMS marketing alerts, visit their SMS Archives page here.

 

10. Macy’s

Retail SMS Marketing Examples from Macys

Macy’s is an American department store chain founded in 1858 that sells designer clothing, handbags, accessories, and more. Macy’s uses SMS marketing alerts to distribute its promotions, catalog updates, and exclusive offers. For more information about Macy’s SMS marketing alerts, visit their SMS Archives page here.

 

Retail SMS Marketing Case Studies

Can’t get enough retail SMS marketing examples? Check out these other retailers are using SMS marketing below.

 

Retail SMS Marketing Benchmarks

Looking for some retailer mobile marketing benchmarks?

Check out the following blog posts which gives information about how big a retailer’s mobile subscriber database should be in comparison to their email marketing database, and what a retailer can expect in regards to their average opt-out rate for their mobile subscriber database.

Already using mobile marketing as a retailer? Check out this blog post, in which we let you in on a trick that will supercharge the growth of your mobile subscriber database.

 

Get Started with SMS Marketing

Are you a retailer and not using SMS marketing? Not to worry, only 13% of the largest online retailers have an SMS loyalty program, so there’s still time for your brand to launch their very own mobile marketing campaign. If you’re interested in getting started, contact Tatango today.


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