We’ve noticed that many more brands have been leveraging the benefits of SMS marketing. We’re all used to the typical email subscription, but many companies are taking advantage of the high open rates of text message marketing (over 99%) and adding an additional promotional option to their customers.
This blog post examines why adding a text messaging call-to-action to your website is a must, and shows examples of 20 popular brands currently taking advantage of SMS marketing on their websites.
Benefits of Advertising Your SMS Campaign on Your Website
Here are several benefits of including SMS marketing campaigns on your website.
Grow Your Phone Number List
If you are already running various text messaging campaigns through print, television, or radio as a convenient way for potential customers to receive a special offer, why not incorporate your SMS program on your website? Data shows that 44% of smartphone users would like to receive promotions via SMS messaging. This is a great opportunity to grow your list of potential customers, as you know they are already interested in your business if they are signing up for your text message marketing.
Convert More Website Visitors to Customers
Unfortunately, not all website visitors are guaranteed customers; that is why we recommend trying to connect with them in multiple ways. Email is notorious for marketing spam, but text message marketing is still a spam-free channel. By law, consumers have to opt-in to receive text messages from a brand, meaning marketers can’t buy or sell lists of phone numbers, nor annoy consumers with messages they never asked for. Those who opt-in to receive text messages are typically more motivated buyers.
As consumers who opt-in to receive SMS messages are more likely to make a purchase, this creates another channel to help increase revenue. Businesses can see an increase in revenue from an SMS program, as 90% of text messages are read within three minutes, and the average SMS marketing click-through rate is 36%, while email lingers at just 3.2%. That’s an impressive difference, making SMS marketing a serious money-maker.
Now, let’s examine companies and non-profit organizations that are taking advantage of the benefits of advertising their SMS campaigns on their website.
Examples of Websites Advertising SMS Campaigns
Below are examples of 20 websites advertising text message marketing campaigns. Want more inspiration, check out these fabulous SMS marketing examples.
1. Williams Sonoma
Williams Sonoma is a consumer retail company that sells kitchen-wares and home furnishings. It is headquartered in San Francisco, California, has 625 brick and mortar stores, and distributes to more than 60 countries. The retailer features an SMS marketing pop-up on its website offering great deals, free shipping, recipes, and more when users sign up for Williams Sonoma text messages. For more information, visit the Williams Sonoma website here.
2. Red Robin
Red Robin is a gourmet burger restaurant chain that was founded in 1959 in Seattle, WA. It is headquartered in Greenwood Village, CO, and has over 560 locations nationwide. This restaurant chain uses text message marketing as part of their rewards program, Red Robin Royalty. By providing an email, cell phone, or both, customers sign up to receive promotions, coupons, and a special birthday offer from Red Robin. For more information, visit the Red Robin website here.
Peta, which stands for People for the Ethical Treatment of Animals, is a non-profit organization that exposes animal suffering in laboratories, the food industry, the clothing trade, and the entertainment industry. Peta was founded in 1980 and is headquartered in Norfolk, VA. This organization uses SMS marketing to allow their supporters to become first responders and help end animal cruelty. For more information, visit the Peta website here.
4. Papa John’s
Papa John’s is a pizza restaurant franchise that is focused on delivery or carryout pizza. This pizza delivery chain was founded in 1984 and has almost 6,000 locations throughout the United States. Papa John’s uses text message marketing to promote their special offers, promos, new menu items, and the ability to enter sweepstakes. For more information, visit the Papa John’s website here.
5. Papa Gino’s
Papa Gino’s is a restaurant chain that specializes in American-style pizza, pasta, subs, salads, and appetizers. This restaurant chain was founded in 1961 and has 97 locations throughout Connecticut, Massachusetts, New Hampshire, and Rhode Island. Papa Gino’s uses SMS marketing to register their customers for their rewards program, in which customers earn points that are redeemable as discounts. For more information, visit Papa Gino’s website here.
6. Olive Garden
Olive Garden is an American chain restaurant that specializes in Italian-American cuisine. This company was founded in 1982 in Orlando, FL, and currently has 892 restaurant locations. Olive Garden uses text message marketing as an alternative way to promote their delicious offers. For more information, visit the Olive Garden website here.
7. Old Navy
Old Navy is an American clothing and accessory retail company that is owned by Gap Inc. This retailer was founded in 1994 and currently has 1,106 locations throughout the world. Old Navy uses SMS marketing to give new customers special welcome offers and exclusive text alter offers. Learn more here.
Vote.org is the largest non-profit, non-partisan voting registration and get out the vote (GOTV) technology platform in America. This organization uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy. Vote.org uses text message marketing to help U.S. citizens register to vote and inform them of important voting news. For more information, visit Vote.org’s website here.
9. Nine West
Nine West is an American online fashion retailer, specializing in a variety of footwear and handbags. This retailer was founded in 1983 in White Plains, NY. Nine West uses SMS marketing to offer customers the ability to subscribe to news regarding new arrivals, trends, sales, and exclusive offers via a website pop-up ad. Learn more here.
10. Men’s Wearhouse
Men’s Warehouse is a clothing retailer specializing in men’s clothing, footwear, tuxedo rentals, and suit pressing. The retailer was founded in 1973 in Fremont, CA, and has over 1,660 locations nationwide. Men’s Warehouse uses text message marketing to share exclusive offers with customers. Get more information here.
Macy’s is an American department store chain that was founded in 1858. Currently, they are the largest U.S. department store with over 550 locations. Macy’s uses SMS marketing on its website to give special opt-in offers and send additional promotional items. For more information, visit Macy’s website here.
12. Lane Bryant
Lane Bryant is a women’s clothing store chain focusing on plus-size apparel. The retailer was founded in 1904 and currently has over 700 stores nationwide. Lane Bryant uses text message marketing to allow its customers to opt-in to receiving messages with exclusive offers and discounts via their website. For more information, visit Lane Bryant’s website here.
13. Land’s End
Lands End is an American clothing store and home decor retailer. This clothing and home decor company was founded in 1963 and currently has 65 locations throughout the United States. Lands End uses SMS marketing on its website to reach more customers and encourage them to purchase by texting them special offers. Learn more here.
14. Kylie Skin
Kylie Skin is a skincare line created by reality star Kylie Jenner. Inspired by Kylie cosmetics, it is cruelty-free, vegan, gluten-free, paraben-free, and sulfate-free, and suitable for all skin types. Kylie Skin uses a text message marketing pop-up where subscribers can get $5 off when they sign up for Kylie’s text alerts. See more at the Kylie Skin website here.
15. Jack in the Box
Jack in the Box is an American fast-food restaurant chain founded in 1951 in San Diego, California, where it is headquartered. The chain has 2,200 locations, primarily serving the West Coast of the United States. The chain uses an SMS marketing pop-up offering a free egg roll with any purchase when subscribers sign up to Jack in the Box’s text message program. See more at the Jack in the Box website here.
Gymboree is an American specialty clothing chain that specializes in children’s apparel. The retailer was founded in 1976 and currently has 945 locations in the United States (including Puerto Rico) and Canada. Gymboree uses text message marketing on their website to encourage customers to sign up for new releases and promo notification. Learn more at the Gymboree website here.
Edible, also known as Edible Arrangements, is a US-based franchising business that specializes in fresh fruit arrangements, combining the concept of a fruit basket with designs inspired by flower arrangement. Edible uses SMS marketing to advertise special promotions and special offers, like a free birthday gift. See more at the Edible Arrangements website here.
18. Auto Zone
Auto Zone is the largest American retailer of aftermarket automotive parts and accessories. Founded in 1979, Auto Zone has over 6,300 stores across the United States, Mexico, and Brazil. The company is based in Memphis, Tennessee. Auto Zone uses text message marketing to send its customers coupons for future purchases and special offers. Learn more here.
Anthropologie is an American clothing retailer operating over 200 stores worldwide, which offer an assortment of clothing, jewelry, home furniture, decoration, beauty, and gifts. Anthropologie drives the incentive to sign up for their text messaging program by using an SMS marketing pop-up offering free shipping on the customer’s next order. For more information, visit the Anthropologie website here.
AARP is an American non-profit organization that was created to help people choose how to live as they age. Founded in 1958, AARP currently has over 38 million members. AARP uses text message marketing to help its members stay informed about upcoming activities, resources, and opportunities to take action on issues that matter. For more information, visit the AARP website here.
SMS Marketing Compliance
One of the fastest ways to grow your SMS marketing list is to offer a method for customers to sign up online, like the brands above. That being said, it’s important for your business to follow best practices when it comes to collecting web opt-ins for your SMS marketing campaign. For more information on how to remain compliant when collecting phone numbers from your website, check out this blog post.
Creating an SMS Campaign for Your Website
Running a text message marketing campaign on your website is another way to grow your phone number list and effectively engage with your customers. An SMS campaign creates an easy opportunity to let customers opt-in and gives you the ability to have a spam-free way of communicating with your most engaged customers.
To talk to our text message marketing experts about adding an SMS marketing campaign to your website to grow your subscriber lists faster, contact us here.