19 Memorial Day SMS Marketing Examples
If you’re subscribed to a brand’s SMS marketing campaign, you most likely received a text message promotion during Memorial Day weekend. Why? Well, along with honoring the men and women that fight for our freedom here in the United States, customers spend about $36 billion during the holiday weekend. Brands like Tommy Bahamas, Macy’s, Michaels, JoAnn Fabrics, Toys “R” Us, and Reebok all participate in SMS campaigns during this holiday weekend.
Below is a detailed account of the brands and the text message marketing promotions that each brand sent to their SMS subscribers.
Looking for more examples, check out these other SMS marketing examples.
1. Tommy Bahamas
Tommy Bahamas’ Memorial Day promotion detailed a percentage off of several items. They included an expiration date for urgency.
Tommy Bahama is a Seattle-based manufacturer of casual men’s and women’s sportswear and activewear, denim, swimwear, accessories, footwear and home furnishings.
Julep made a fun and interactive game allowing people to get a discount for participating.
Julep Beauty, Inc. is a privately held Seattle-based cosmetics company founded in 2007 by Jane Park, a former Starbucks and Boston Consulting Group executive. The company sells its products online, in retail. and in its branded beauty parlors.
3. Toys “R” Us
Toys “R” Us sent a Memorial Day promotion detailing several offers and how customers could redeem them.
Toys “R” Us is an international toy, clothing, and baby product retailer owned by Tru Kids, Inc. and various others. It was founded in April 1948, with its headquarters located in Wayne, New Jersey, in the New York metropolitan area.
Stage allowed their customers to save a percentage during Memorial Day weekend only.
Stage Stores is a department store company specializing in retailing off-price brand name apparel, accessories, cosmetics, footwear, and housewares throughout the United States.
NY&C reminded customers how much they can save at their outlet stores for Memorial Day weekend only.
New York & Company, Inc. (NY&C) is an American wear-to-work retailer for women. New York & Company apparel and accessories are sold through a nationwide network of retail stores, New York & Company Outlet Stores and through its e-commerce site.
Michaels sent their customers a specific coupon for all items to be used during Memorial Day weekend only.
Michaels is North America’s largest provider of arts, crafts, framing, floral and wall décor, and merchandise for makers and do-it-yourself home decorators.
7. MGM Grand Resort
MGM Grand Resort used Memorial Day weekend to keep their customers engaged and thinking about their brand.
MGM Resorts International is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands.
Macy’s sent a Memorial Day message communicating a sale good for one day. This offer details urgency.
Macy’s is an American department store chain founded in 1858 by Rowland Hussey Macy.
9. Kwik Trip
Kwik Trip took Memorial Day Weekend to communicate an offer for a free item. This allowed customers to pick up a free item and visit the store for potentially more purchases.
Kwik Trip/Kwik Star is a chain of convenience stores founded in 1965 with locations throughout Wisconsin and Minnesota under the name Kwik Trip, and in Iowa under the name Kwik Star. The company also operates stores under the name Hearty Platter, Tobacco Outlet Plus, and Kwik Trip/Kwik Star Express.
10. HomeTown Buffet
HomeTown Buffet sent a Memorial Day offer to provide its customers with a discount on a specific item.
Ovation Brands, based in the San Antonio suburb of Hollywood Park, Texas, is a subsidiary of Food Management Partners, Inc. and is the operator of a number of American national buffet chain restaurants including subsidiary company Furr’s.
Aerie’s Memorial Day weekend promotion detailed a discounted on a certain item.
Aerie, stylized as aerie, is an intimate apparel and lifestyle retailer and sub-brand owned by American Eagle Outfitters.
Kirkland’s brand provided a specific discount for an entire purchase.
Kirkland’s, Inc. is an American retail chain that sells home decor, furniture, textiles, accessories, and gifts. It operates 434 stores in 37 states as well as an e-commerce enabled website.
13. JoAnn Fabrics
JoAnn Fabrics provided coupons for Memorial Day weekend. These coupons varied from specific items throughout the weekend.
Jo-Ann Stores, Inc. is an American specialty retailer of crafts and fabrics based in Hudson, Ohio. It operates the retail chains JOANN Fabrics and Crafts and Jo-Ann Etc.
Belk used Memorial Day weekend to provide its customers with discounts, good for the entire weekend.
Belk, Inc., is an American department store chain founded in 1888 by William Henry Belk in Monroe, North Carolina, with nearly 300 locations in 16 states. Belk stores and Belk.com offer apparel, shoes, accessories, cosmetics, home furnishings, and a wedding registry.
15. Babies “R” Us
Babies “R” Us provided communication on Memorial Day that detailed how people can save with a specific coupon.
Babies “R” Us is part of Toys “R” Us, an international toy, clothing, and baby product retailer owned by Tru Kids, Inc. and various others.
7-11 took Memorial Day weekend to communicate to their customers the items that were available for purchase.
7-Eleven Inc. is a Japanese-American international chain of convenience stores, headquartered in Dallas, Texas. The chain was founded in 1927 as an ice house storefront in Dallas.re
17. Reebok Outlet Stores
Reebok Outlet Stores provided their customers with a specific Memorial Day coupon for certain items.
Reebok is an English footwear and apparel company founded in Bolton, and a subsidiary of German sporting goods giant Adidas since 2005. Reebok produces and distributes fitness, running, and CrossFit sportswear including clothing and footwear.
18. Payless Shoes
Payless Shoes provided a Memorial Day coupon for 5-day sale.
Payless ShoeSource Inc. is an international discount footwear chain. North American stores including their e-commerce platform were filing for bankruptcy. The filing excludes stores outside of North America, which will continue to operate.
19. Mandalay Bay Resort
Mandalay Bay Resort used Memorial Day weekend to provide specific discounts to their customers.
Mandalay Bay is a 43-story luxury resort and casino on the Las Vegas Strip in Paradise, Nevada.