I think we’ve all noticed an increase in the usage of SMS marketing within various brands, ranging in product type and service. And for good reason, as SMS marketing has a lot of great benefits. These benefits are especially significant for nonprofit organizations.
A popular perk of SMS marketing for nonprofit organizations is the ability to have supporters text to donate. This functionality makes it easier for consumers to financially support their favorite cause. Although this may be a compelling reason for many organizations, there’s more! Let’s examine a few ongoing benefits of SMS marketing that can seriously help nonprofit organizations stay connected with people who value their cause.
Benefits of SMS Marketing
SMS Marketing Has High Open Rates
SMS marketing has a 99% open rate, compared to email marketing which is only 18%. This data makes it obvious why many nonprofit organizations are implementing SMS marketing to help communicate their initiatives.
SMS Marketing is Instantaneous
Did you know that 90% of text messages are opened within 3 minutes of being sent? This is great news for nonprofit organizations that have an urgent need or require quick actions. Many advocacy nonprofit organizations really love this benefit of SMS marketing.
SMS Marketing is Spam-Proof
With so many email providers and customization features, it’s pretty impossible to tell where a marketing email will end up. But with the SMS marketing channel, it’s simple; they all end up in the same spot. SMS marketing does not have to worry about a spam folder; it doesn’t exist.
Now, let’s look at some nonprofit websites and see how they implement SMS marketing to support their causes.
AARP is the nation’s largest nonprofit, nonpartisan organization on a mission to help people 50 or older and their families amplify their voices, share resources, and support each other where they live. This organization’s website incorporates an SMS marketing opt-in opportunity as an additional way to communicate to members about upcoming activities, resources, and opportunities to take action on issues that matter to the 50+ community and their families.
2. Get Schooled
Get Schooled is a national nonprofit organization that offers free personalized support and resources to help high school students get to college, find their first job, and succeed in both. This non-profit utilizes SMS marketing on their website as a tool for students to send in questions and receive 1:1 guidance around paying for college, finding their first job, resume reviews, study tips, and much more.
JDRF leads the global type 1 diabetes research effort to keep people healthy and safe until a cure is found for the disease. This organization utilizes SMS marketing to encourage people to become advocates in accelerating life-changing breakthroughs to cure, prevent, and treat type 1 diabetes and its complications. JDRF makes it really easy for supporters to opt-in; they can either fill out a form on the JDRF website or text the SMS keyword “ACT” to the short code “53731” to join the JDRF SMS marketing campaign.
The NAACP, which stands for the National Association of the Advancement of Colored People, is a non-profit organization focused on securing the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons. The NAACP utilizes SMS marketing to widen their communication reach, allowing subscribers to identify which subject matters they would like to receive SMS communications about.
PETA exposes animals suffering in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. This organization utilizes SMS marketing as part of its First Responder initiative. Subscribers receive an SMS alert from PETA notifying them that there is an opportunity to take action and explains what they can do immediately.
6. American Red Cross
The American Red Cross is a humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. This organization takes advantage of SMS marketing capabilities by letting subscribers know the most important updates first-hand. The Red Cross website advertises joining its SMS marketing campaign and offers visitors an example of what type of communication they will receive.
Text4baby is an organization that is built upon the functionalities of SMS marketing. This organization sends subscribers three text messages a week (with helpful tips and resources) throughout their pregnancy, timed to their due date and up until their baby’s first birthday. Text4baby is a free service that expecting mothers can opt-in to by texting the SMS keyword “BABY” (or “BEBE” for Spanish) to the short code “511411”.
8. The Human Society of the United States
The Humane Society of the United States is an American nonprofit organization that focuses on animal welfare and opposes animal-related cruelties of national scope. This organization makes use of SMS marketing by inviting those who are interested in taking action to help protect animals by sending updates with breaking news, invitations to important events, and much more.
Vote.org is the largest 501(c)(3) nonprofit, non-partisan voter registration, and get-out-the-vote technology platform in America. It has registered more than 3.3 million new voters, verified 8.2 million voters’ registration status, and has helped over 30 million website users by providing registration links and deadlines, polling location details, and other essential voting information for each state. Vote.org utilizes SMS marketing to provide U.S. citizens with important voting-related information and ensure that subscribers are registered and remember to VOTE!
Nonprofit SMS Marketing
Is your organization is looking for an effective way to communicate with those who stand with your mission? We’d love to talk to you about how the Tatango platform can help support the work that your team is doing. Click here to chat with an SMS marketing expert.
Want more non-profit ideas? Check out all these text message marketing examples we have for you.