SMS Marketing Examples

Toys R Us Using Point of Sale to Grow SMS List

Are you a retailer looking to grow you text message opt-ins? One of the best places for retailers to collect text message opt-ins is at the point of sale, or register. Think about it, what’s a better place to collect text message opt-ins then when customers swipe their credit cards to make a purchase. The point of sale is actually a pretty common place for retailers to collect text message opt-ins, as you can see from the many examples in this post.

Not to be left behind Toys”R”Us has started collecting text message opt-ins at their own point of sale registers as you can see in the image below. Toys”R”Us entices customers to their text messaging program by telling them that by texting DEALS5 to the short code 78697, they’ll receive exciting, new Toys”R”Us deals, coupons, and events.


Toys R Us Text Messaging Campaign

When a customer at the register texts DEALS5 to the SMS short code 78697, they’re asking to respond “YES” to confirm their opt-in, telling them that they’ll receive up to 3 automated marketing messages from the short code 78697 per week. You can see the text message opt-in below.

Toys R Us Text Message

Why is advertising in-store so important for retailers? In a recent study, it was found that a retailer could expect a 2.3 – 3.2% text message opt-in rate when they advertise their text messaging campaign in-store.

Want to see another retailer doing a good job of collecting text message opt-ins at the point of sale register? Check out the post we did on how Staples is advertising their text messaging campaign at the point of sale register, and producing some phenomenal results.

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