SMS Marketing Best Practices

How to Increase SMS Subscribers at the Checkout

When it comes to increasing SMS subscribers, one of the best places to advertise your SMS campaign is in-store. That’s easy to say, but a question that we hear all the time at Tatango is where in-store? Well have you ever thought about advertising your SMS campaign at the checkout? More specifically, on the point of sale system, that thing that customers swipe their credit cards through to make a purchase. Need some example to get your creative SMS advertising juices flowing, we’ve got you covered!

Below are examples of four different brands that are using their point of sale systems to advertise their SMS campaigns. How successful can this strategy be to growing your SMS subscribers? In a recent study, it was found that advertising your SMS campaign in-store generates a 2.3 – 3.2% opt-in rate. Pretty good huh?

We’ve broke up the examples below into two different categories, the first category being brands that are advertising their SMS campaigns, but provide no initial incentive for customers to opt-in. The second set of examples is not only advertising their SMS campaign, but also offering an initial incentive for customers to join. Why is this important? In a recent study, it was found that brands that offered initial incentives to customers to join their SMS campaigns, grew their SMS subscribers at a rate of 520% more than the brands that didn’t offer that initial opt-in incentive.

Below are the brands advertising their SMS campaign, but doing  so without an initial opt-in incentive.


Sonoma Wines

SMS Advertising Example - Sonoma Wines

Toys “R” Us

SMS Advertising Example - Toys R Us


Below are the brands advertising their SMS campaign, with the initial opt-in incentive.


SMS Advertising Example - Express


SMS Advertising Example - Staples

Speaking of Staples, they’re quickly becoming a leader in retail SMS marketing after recently launching their SMS marketing campaign in-store. Want to learn the secrets to Staples success in SMS marketing, click here.


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