It’s common that brands can see as much as 3-5X better coupon redemption rates when comparing SMS couponing to email couponing. Tatango has found a retailer though that has achieved an extremely impressive mobile coupon redemption rate. As reported by Experian, this 101 location retailer has on average seen a 94% mobile coupon redemption rate.
Some other statistics about this retailer’s mobile campaign.
- Weekly Subscriber Growth Rate: 4,000+
- Subscriber Database Size: 350,000+
- Annual Subscriber Value: $108.19
Need more retail case studies? Check out these 10 amazing retail text message marketing case studies.