Retail Text Messaging Campaign Generates $108 in Sales Per Subscriber

Retail Text Message Marketing Case Study Example

Have you been looking for a really good retail text message marketing case study? If so you’re in luck today, as we here at Tatango have found a great retail text messaging case study for you! As reported by Experian, this 101 location retailer generated $108.19 in new revenue directly tied to text messaging subscribers. Pretty impressive huh?

Some other statistics about this retail text messaging campaign.

  • Retailer was able to grow text messaging subscribers at a rate of 4,000 per week.
  • Retailer built a text messaging database of about 350,000 mobile phone numbers.
  • The retailer experienced a 94% text message coupon redemption rate.

Looking for more retail text message marketing case studies? Check out these 10 amazing retail text message marketing case studies.


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