If you’re running an SMS campaign, why not use every available channel to increase your SMS subscriber list? Kmart has done just this, by advertising their SMS campaign on their website here, encouraging customers to opt-in for exclusive text message alerts.
After customers sign up for Kmart’s text message alerts on the website, they receive a text message from the vanity short code 414141 asking them to confirm their text message alert subscription (this is what we call a double opt-in). Subscribers are asked to confirm they want to receive texts from Kmart by replying “Y”, as you can see in the text message below.
Other large retailers like Charlotte Russe, Jack in the Box and Seattle Sun Tan are taking full advantage of using their websites to grow their SMS subscriber lists too. We actually compiled a visual list of 20 large brands using their websites to grow their SMS subscribers, you can view it here.
Collecting mobile numbers from your website and having subscribers confirm their participation in the SMS campaign is also really easy. Here at Tatango, we recently unveiled a web opt-in feature that allows brands the ability to collect SMS subscribers directly from their website, blog, or even Facebook page.